In today's digital world, where brands compete for attention as they aim to connect with their audiences, creating compelling content experiences continues to be essential. Bynder’s State of Content report highlights that 69% of marketers worldwide intend to maintain or increase investment in content in 2023 and beyond.
Investing in content not only drives ROI, it’s also a cost-effective way to establish a brand’s identity and increase visibility in a crowded marketplace. As brands navigate an ever-changing landscape, the ability to create content at scale has become crucial in capturing attention and fostering meaningful connections with their customers.
And it’s easy to notice that the demand for more content has skyrocketed. Brands are creating and storing assets at an unprecedented rate, with a staggering 100% surge in the total number of digital assets stored on the Bynder platform in the past year alone.
Bynder has always been dedicated to supporting its customers worldwide, employing innovative methods to streamline and enhance content creation processes—and enabling brands to keep pace with the content-hungry digital landscape.
But content creation is not just about churning out countless assets; brands also require a multitude of variations to fuel their presence across many different digital channels to meet audiences where they are.
That’s where AI and automation emerge as invaluable tools for marketers as they scale their content creation efforts. Read on to learn more about how these technologies provide a much-needed solution to busy marketing teams.
Automating content creation: The secret to scaling up production
Automation in content creation offers numerous benefits. It enhances efficiency by streamlining processes and freeing up time for strategy and creativity while increasing productivity—allowing teams to produce more content in less time.
Bynder’s very own content creation module, Studio, addresses all of these challenges in a single solution that’s fully integrated within the Bynder platform.
Thanks to Studio’s multi-size and batch design creation capabilities, your team can create variations of digital assets in multiple sizes and in bulk. This streamlined and automated process empowers marketers to generate and adapt asset variations effortlessly—enabling personalization at scale tailored for different markets, languages, and demographics.
This level of automation not only saves time but also empowers brands to maintain a consistent presence across multiple channels—from social media platforms to websites and beyond. And while visual content is a key piece of the content experience puzzle, well-crafted written content is just as important to a brand’s success as any digital asset.
Unleashing the power of written content
When it comes to written content, Bynder supports brands all over the world with Content Workflow, our collaborative module for creating written content in a structured way. With Content Workflow, teams can significantly accelerate content production while keeping all relevant stakeholders involved at the right stages.
By automating time-consuming admin tasks and approval processes, Content Workflow frees up time for creators by eliminating bottlenecks and streamlining the content review and publishing cycle.
As we continue to push the boundaries of innovation here at Bynder, we are thrilled to introduce our latest breakthrough: generative AI within Content Workflow.
Bynder’s AI-powered content creation: leading the way in innovation
Generative AI is transforming the speed and efficiency at which content can be produced. We are proud to be the first to integrate this cutting-edge technology into our content creation module, allowing our customers to achieve new levels of productivity and creativity. With Content Workflow, teams can harness the potential of AI while ensuring a secure and structured approach.
We understand the importance of maintaining brand integrity and mitigating risks in content creation. That's why Bynder’s generative AI offering comes with robust safeguards and controls to protect your brand by preventing abuse or misuse of this technology.
Let’s look at these in more detail:
Teams are given the choice to opt in or opt out of utilizing generative AI, providing transparency and accountability as the AI user becomes visible and responsible for the content generated.
Admins have the authority to grant access to generative AI exclusively to authorized individuals, ensuring that quality and consistency are maintained throughout the content creation process.
Human expertise is safeguarded by limiting AI usage to the draft stage, allowing the content review phase to focus solely on human creativity and input—resulting in superior output quality.
AI-generated sections are highlighted alongside human-written sections to maintain full control over the content's authenticity and tone of voice and promote transparency.
With Bynder’s generative AI capabilities integrated into Content Workflow, teams streamline content operations, accelerate time-to-market, and maintain brand consistency—all while ensuring the safety and security of their brand's reputation.
Bynder’s commitment to responsible AI use
Today, AI and automation have become invaluable tools for marketers to overcome content creation challenges and achieve greater efficiency—allowing brands to gain a competitive edge and increase ROI.
At Bynder, we believe in the responsible use of this technology, that’s why we are dedicated to ensuring that humans remain in complete control of content production. Your expertise, creative vision, and your unique understanding of the challenges your customers face are vital in shaping content that resonates with your audience.
In our upcoming blog post, we will turn our attention to asset management, exploring the powerful AI capabilities we offer at Bynder to streamline content operations and gain a competitive edge in the market. Stay tuned!
Curious to find out more about how Bynder’s AI capabilities can help your brand achieve new heights? Ask one of our experts to give you a tour of our Bynder and discover firsthand how easy content production at scale can be. Book a demo below 👇
