The State of Content: How marketers can unite technology to build a seamless path to purchase

2023 poses a challenging period for marketers and businesses alike. With a volatile economy straining both internal budgets and consumer spending power, organizations need to prioritize investment in content creation, management and distribution to make a big impact.

Content experiences and a personalized, consistent content delivery pipeline have become the #1 priority for brands looking to gain a competitive advantage. Driving sales while nurturing brand loyalty and awareness, all at a reduced cost, powered by a wise investment in technology can be the game-changer organizations are crying out for in an ever-competitive environment.

Join to discover:

• Why 69% of marketers worldwide consider investments in content creation, management, and distribution a tactical decision to safeguard their finances during uncertain times

• Why 83% marketers across industries are focused on consolidating their technology systems

• How to deliver consistency while distributing content at scale to win on the digital shelf

• The value and ROI gained from using Bynder & inriver

Presenters

Dónal Ó Mearáin
Director, Lifecycle Marketing
Bynder