The future state of B2B content: Why and how marketing leaders are investing in content
There has been massive growth in e-commerce over the last few years and B2B buyer preferences have changed, although in-person strategies haven’t gone away.The crucial role of content in driving e-commerce sales is evident, so it's no wonder that 69% of CMOs plan to increase their investment in content in 2023.
When B2B audiences start their buying journey, they can be frustrated by content that exposes a lack of coordination and customer-centricity across channels. This results in a fractured content experience that is hard to measure and lacks relevance.
Join guest speaker Phyllis Davidson, VP Principal Analyst at Forrester, to find out more about:
How and why B2B CMOs are planning their content investments
Why content experiences are key for brands to stand out in a crowded landscape
Driving more value from content, how to repurpose, and the role of AI in the future of B2B content
Guest
Phyllis Davidson
VP, Principal Analyst
Forrester
An experienced Silicon Valley B2B marketer, Phyllis has worked across multiple marketing disciplines in large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns for brand building and demand generation, and content strategy and architecture.
Hosted by
Dónal Ó Mearáin
Director, Lifecycle Marketing
Bynder