On demand

The CMO's toolkit for maximizing martech ROI

Pressured marketing budgets mean a sharp focus on maximizing martech ROI is key for CMOs in 2024. How can marketing leaders achieve this?

Key takeaways:

Understanding the importance of integrations in composing your ecosystem designed for digital operations.
Appreciating the power of controlling generative AI in creating on-brand content.
How martech can make the content creation process 90% quicker.
How martech solutions like strategic DAM can be instrumental in content derivatives and personalization at scale.
An unprecedented wave of martech options are set to hit in the inbox of CMOs this year, making the martech space a complex one to navigate.

This rapid growth, driven by technology like AI, has created martech overwhelm and tension between consolidation and innovation agendas.

So, CMOs need to do more with less as a result of shrinking marketing budgets