Scott Brinker on key martech trends influencing DAM in 2024
A brand new year has brought a martech landscape that now hosts 18.5% more vendors compared to 2023 — and one which is 7,258% bigger than it was 12 years previously.
It's a 'growth spurt' heavily triggered not only by the huge advancements in AI technology but also by greater pressure to meet consumer demand for evermore accurately-pitched, personalized content.
Running in parallel to this are the challenges faced by CMOs and marketing leaders; not least that of needing to prove the ROI of their marketing activities to CFO colleagues.
If you're looking for some insight on the themes martech decision-makers will need to know about in 2024 — including those related to that integral part of your marketing stack, your DAM — look no further!
In our session with returning guest speaker Scott Brinker, we'll explore everything you need to know. Scott is a renowned expert in marketing technology and a bonafide trailblazer in the world of technology ecosystems and marketing operations.
We will cover a range of topics, including:
- How AI is impacting marketers and marketing software
- The growing movement towards 're-used' over 'new' content
- Achieving personalization at scale using DAM
- Getting the most ROI on the martech you choose to use
- The rise of software composability in 2024
- Other martech trends to watch out for this year
Don't miss this fantastic opportunity to hear directly from this world-class martech leader.
Presenters
Brian Kavanaugh
Director, Global Field and Customer Marketing
Bynder