The overdue arrival of creative automation (OnBrand)

In this talk, Bynder’s CMO Andrew Hally explains how creative automation helps marketing organizations restore balance by more easily matching creative output to campaign execution, thereby improving performance while also freeing time for storytelling and creativity.

The exponential demand for digital media has never been higher across social and digital channels.

For marketing orgs, the challenge is that meeting this demand takes too long, and the process is too linear to scale creative content production effectively. This tension between performance marketing and creative turns off consumers, negatively affects campaign results, and holds creative teams back from building strong brands.

How can creative automation help marketing organizations restore balance?

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