Learn from the leaders: Elevating a brand with DAM
In the modern digital economy, the notion of ‘brand’ can influence everything from first-touch engagement to purchase and repeat loyalty. Creative content is a differentiator that can elevate a brand, but too often it’s a hurdle to overcome, as opposed to an opportunity to unlock.
Bynder recently commissioned a market report with Aberdeen Research to understand the state of Digital Asset Management (DAM) at large organizations. This webinar will explore some common challenges experienced, how leaders in digital experience have integrated digital asset management (DAM) into their technology stack, as well as showcase examples of mature DAM deployments that elevate the brand, and achieve a true competitive advantage in the marketplace.
Viewers will learn about:
- Challenges organizations face in managing their digital and creative content, especially around modernizing their content management infrastructure and processes
- Best-in-Class strategies to put the right foundation in place to boost accuracy, timeliness, and relevance of assets
- Performance benefits of investing in a DAM system, including greater customer retention, campaign performance, and employee engagement
Presenters
Brian Kavanaugh
Director, Global Field and Customer Marketing
Bynder
Sarah Clayton
Research Analyst
Aberdeen Strategy and Research