Key trends influencing DAM in 2024 with guest Chuck Gahun of Forrester
With the digital landscape evolving so rapidly, Digital Asset Management (DAM) systems have become indispensable for enterprise companies aiming to deliver consistent, personalized, and engaging content experiences at scale. Echoing this sentiment, The Forrester Wave™ Digital Asset Management Systems, Q1 2024 report has recently unveiled the transformative trends shaping the DAM space in 2024 and named Bynder a leader in digital asset management.
These trends underscore the need for DAM systems to be adaptable and fully integrated within any company’s wider digital ecosystem in order to produce targeted, rich-media content that resonates with consumers at every touchpoint. Additionally, the recent and unprecedented surge in content creation led by GenAI requires DAM systems to incorporate AI and automation capabilities to enhance workflows, streamline asset management, and foster operational efficiency.
In our upcoming webinar, guest speaker, Forrester Principal Analyst Chuck Gahun will delve into how DAM systems have evolved to meet modern marketing challenges through robust integration capabilities, advanced AI applications, and support for strategic content and creative.
Join us to explore the critical role of DAM in 2024 and discover how to leverage the latest innovations to enhance your marketing strategy and drive relevant consumer interactions.
We will cover a range of topics, including:
- DAM integrations with CMS, PIM, and creative toolkits
- The criticality of a composable digital ecosystem
- The impact of AI and automation on workflows and asset management
- DAM’s role in driving innovation and creativity across channels
Explore the future of digital asset management and unlock the full potential of your digital ecosystem!
Presenters
Chuck Gahun
Principal Analyst
Forrester
Mark Tenniglo
SVP Product Strategy
Bynder