Thursday May 15th, 2025
16:00 CET / 15:00 GMT
How Campari Group fuels an ambitious growth strategy for its 50+ brands with Bynder
Join Liam Barnes, Campari Group’s Global Head of Martech, as he walks us through the ‘before and after’ of the business’s content operations journey. Discover how migrating from a legacy DAM to Bynder has resulted in contributing to impressive levels of growth for Campari, worldwide.
In this webinar, Liam uncovers how Campari Group:
- Maximizes content ROI and achieves faster time-to-market.
- Saves time by finding digital assets in seconds.
- Utilizes integrations such as Salsify PXM to power better content experiences.
You’ll also discover how Bynder’s AI-powered DAM allows this global brand to save time and money, and stay ahead of the AI curve — all while balancing the requirements of its complex multi-brand, multi-product go-to-market strategy.
Presenters
Brian Kavanaugh
Director, Global Field and Customer Marketing
Bynder
Liam Barnes
Global IT Director - Marketing Technologies
Campari