From the Ground Up: Winning the Omnichannel approach with PXM+DAM

The modern brand must be Omnichannel to thrive. More brands are diversifying their GTM strategy, leveraging both retailers and direct sales to drive revenue. With your brand in more channels than ever, It’s crucial to manage product data and the visual assets that go with it to win the customer wherever they are.

San Diego-based CALI, a forward-thinking brand who specializes in quality and sustainable flooring offerings, is taking this challenge head-on with success. With the power of Bynder and Salsify, the CALI brand can stand out on the digital shelf and has set them up for success for both today and the future. Tune in to hear how DAM & PXM can help:

• Automate manual processes to accelerate time-to-market and growth capabilities

• Deliver consistent, on-brand content across all digital channels

• Eliminate content silos and enrich product information to deliver an engaging omnichannel experience wherever your customers are

Presenters

Dennis Wright
NA Field Marketing Manager
Bynder