Avoid shiny object syndrome with Trinity Nguyen

Trinity Nguyen (VP of Marketing at UserGems) joins our Talking Tech series to plunge into content management and how to cut a path through the content chaos to deliver incredible content experiences to prospects.

In a world of ever-increasing content, it becomes all too easy for brands to slip into old habits and disregard a streamlined, synergized approach to content creation and distribution. By understanding and identifying the resource-sapping content approach of 'high-volume, low-quality, brands can focus energy on creating quality content at scale that distributes across all of their customer touchpoints.