How to scale a brand with Danielle Giroux
Every brand with ambition and drive has scale firmly in its sights. Growing a business, attracting new customers and seeing revenue rise is a fantastic achievement that should be celebrated. But to get there, there can be some twists and turns that all center around one topic: scaling effectively.
Danielle Giroux (Creative Director at Clio), is the latest guest in our Talking Tech, and she's throwing back the curtain on why effective scaling can a balancing act between people, processes, and technology. Whether it's fine-tuning buyer personas and setting targets or futureproofing content lifecycle and production by investing in the right tech, Danielle breaks it down with a number of must-read insights.
Related videos
Leveraging data to increase website engagement with Latané Conant
Tracking the path to lead conversion with Tom Lloyd
Building brand equity in 2023 and beyond with Stefan Maritz
Aligning content and processes to boost the buyer journey with Amy higgins
Avoid shiny object syndrome with Trinity Nguyen
