Bynder Customer Story: Unilabs x Jelliby
See how Unilabs and its digital consultancy firm, Jelliby, use Bynder to reduce content production costs, speed up approval processes, and improve collaboration across teams and markets worldwide.
Transcript
Unilabs is a Diagnostics Lab, it’s one of the largest ones in Europe. Our main services are lab IVD, imaging, and pathology. We are diagnostic providers for hospitals, caregivers, but also for individuals – people come to our labs and they purchase our services.
Before having Bynder, it was hard to find the right images from our image bank. Also the production of assets from different agencies was done with different platforms, different teams, and that usually created a little bit of disruption in our brand consistency.
From the perspective of content creation, our priorities were how to manage the approval process and the issues related to content rights management. We are very interested in editing functionalities and also about usage analytics: how people are using the tool, obviously to improve.
We also needed a tool or a platform to make content easy to find, easy to use, and easy to localize in the 18 different languages that we have at Unilabs. Then we identified that a tool like a DAM could be beneficial for us. It has reduced the cost of content production because it's a tool that enables the end users or the internal users in the markets to reuse that content very easily. They use [Bynder’s] Studio or DAT to transform those assets into their languages or change a picture because it needs to have some cultural adaptation.
We promote both the final assets created but also the templates in Studio, because sometimes people are seeing the final asset and they are jealous. So we are creating most of the assets when possible from Studio. We also share the template to just modify something or to change completely based on this template.
Bynder provides us with visibility on all the content approval process, on the content creation, but also on the usage. So we can keep track of who is using which content.
