Bynder Customer Story: Schroders
Hear from Farzana Ali of Schroders as she explains the global investment management firm’s five-year journey with Bynder and how exactly it’s benefitting their content operations.
Transcript
The Schroders brand has been evolving for a long time. Schroders being a 200 year old company. In 2017, we rebranded to digital-first brand. So imagine about five years ago people were kind of running around the building with memory sticks trying to transfer large files. Things are stored in folders on people's desktops.
Inefficient content operations had a big impact on our brand previously. There was a long way to speed to market. We were relying on in-house teams to create simple assets. It meant that we couldn't localize things efficiently. There was no central place to share things. Whereas now, every time we roll out a new global campaign, we have one central place for everyone to reference for all markets across the globe. And with the fast changing environment of the finance industry at the moment, it's really important that we have that one single source of truth.
At Schroders, we're using the Bynder Dam, the Brand Guidelines, Creative Workflow, Studio and the Dynamic Asset Transformation. So about five years ago, I looked at firstly onboarding Bynder so that we had a place for our brand guidelines and also our creative workflows. And since then, we've kind of gone on the journey to use more of Bynder’s functionalities. From the onboarding process it was very smooth. The Bynder team gave us a lot of attention and really worked through each individual module and how that would work for us as a firm. They were really helpful when it came to rolling that out across the company and allowing everyone to adopt a change mindset of moving into using a completely new platform in their day to day work.
We have multiple teams across Schroders using Bynder on a daily basis. We have over 18 teams globally using it for their marketing campaigns, website updates and referring to any campaign assets that they need.
Onboarding Bynder helped in the sense that we could then manage our hero brand and then the multiple subbrands underneath that here brand. The days of having PDF’s as your brand guidelines are completely gone, and being able to transition a brand into Schroders or going through a rebrand off the back of a company restructure or an acquisition. It’s really important to be able to store all of the latest photography, the guidelines around logo usage, etc. in one place. And also whenever there are updates, it’s really easy to then share them across the company with one link rather than sending out a long 50 page document which no one will read. As you can imagine, going through acquisitions is not easy for everybody. So that kind of gave a lot of comfort.
We run multiple different types of creative workflows through Bynder, and people across the company can request their projects through Bynder. For example, one of the workflows we have the localization team creating the localized content that then goes over to their local marketing teams to review and sign off, it then goes to the designers to then build the assets and then over to the digital team to build those into the website. So it’s a whole ecosystem of all of our different workflows across marketing, running through the workflow module.
Having tools from Bynder like the Studio module helps a lot to make sure that we can take assets and take them to market at speed across 36 different countries and 24 different languages. I think a huge amount of hours have been saved using the Studio module. It means that every time we want to create a social card or a website banner, we don’t have to brief it into the in-house team and they can spend their time on the bigger projects, which utilizes their skills more rather than doing simple asset formatting.
The integration between Bynder and Contentstack has become really important to us. When we first reviewed how we would transition into a headless CMS, Bynder was a big player in that in the sense that the integrations were quite seamless and it meant that we didn’t have to move away from a platform that we had already invested in. We implemented Dynamic Asset Transformation so that Contentstack could pull through the transformed assets without having to edit the size of an image every single time we wanted to display it on our website.
One thing I love is that Bynder is constantly evolving and adapting and shifting, and it makes our day to day life much easier.
