Build your Brand with Tactical, Strategic, and Epic content
🎙️ Explore Storytelling and Content Strategy with Robin Daniels and Warren Daniels in this episode of The Digital Advantage! 🌟 Learn how today's CMOs leverage the content boom for quality engagement and customer experience.
📚 Discover the importance of Content Investment for Long-term Growth, even in challenging economies. 📈 Uncover the impact of compelling content on customer acquisition and brand differentiation.
📊 Warren emphasizes a Diverse Content Mix and Effective Metrics for Success, while Robin presents a framework for content creation, dividing it into tactical, strategic, and epic levels. 📉 Learn how a balanced approach fuels your sales funnel, drives demand, and secures sustained revenue.
Guests At a Glance
Robin Daniels, a serial CMO and one of LinkedIn's top voices, has taken multiple companies public and worked at iconic firms like Salesforce, Box, LinkedIn, WeWork, and Matterport. His expertise lies in storytelling and content creation.
Warren Daniels, with over 25 years of experience in B2B tech marketing, has worked in organizations of all shapes and sizes, including startups, scale-ups, and corporate giants like IBM and SAP. His experience spans different categories like analytics, procurement, purchase to pay, MarTech, and e-commerce.
