A guide to video making software

Video making tools allow marketers to automate certain aspects of the video production process to boost video content production at scale. By creating multiple versions of video assets in a variety of formats to fit every social channel, video making software like Bynder's Studio help marketers populate every channel quickly and efficiently.

The best video making software offers an intuitive interface and an easy-to-use timeline to allow marketers to personalize video content without any need for additional skills. By having creatives create editable on-brand templates that can be safely reused by everyone in the organization, marketers can leverage personalized video software to edit copy and content and adapt each template to fit their marketing campaigns—independently and when they need it.

Social channels require a variety of specific formats. This puts a considerable strain on creative teams having to create and adapt new versions of each video to fit every channel and screen size. Video making software allows creatives and marketers alike to automate these processes, boost content production, and export batches of videos in seconds. These can be sent to the digital asset library for approval and storage or be uploaded to social channels—easily and error-free.

By allowing marketers to automate some processes and create personalized video content at scale, video making software helps them fuel optimization algorithms on social media while gaining insight on asset performance—which immediately translates into increased, long-lasting ROI.

Video making software is an integral part of the martech stack of any modern business or agency. Whatever the industry—from retail to real estate, tech, or industrial—the demand for video marketing content is exploding at an unprecedented rate. Video making software is the ideal tool for marketing and creative teams who need to personalize video content at scale and wish to do so in-house. It allows companies to produce high-quality, on-brand videos while decreasing reliance on external agencies.

There are many types of video making software available on the market. The best ones offer intuitive timelines and the ability to automate specific aspects of the content creation process. But what really sets the bar high when it comes to this kind of software is the ability to seamlessly integrate with a digital asset management system. In this way, new videos can be created using only brand approved assets in the DAM library—to safeguard brand consistency—while newly produced video assets can be sent to the library for approval, be stored there, and be automatically updated when changes are made.

Creating video content at scale is still challenging for many companies. By crafting each asset one at a time, as they have until now, companies can’t keep up with the exploding volume and the rapid turnaround that digital marketing requires. Designed to simplify the whole creative development process, from creation to distribution, video making software comes to the rescue of every organization planning to increase their video output.

You can click here for a free demo. During the demo, you will have the opportunity to discuss your specific needs with one of our expert consultants. They will answer all your questions and walk you through the features and functionalities that can most effectively tackle your pain points.