Amsterdam, March 21, 2024 - Bynder, the global leader in enterprise digital asset management (DAM) and Salsify, the product experience management (PXM) software provider, today jointly announce their strengthened partnership to transform the collaboration of creative, digital, and commerce teams to deliver accurate, complete, and compelling product experiences.
This winning partnership enables teams to create a system of record that enhances the value and flow of content across a connected ecosystem of best-of-breed composable technology, ensuring the consistent delivery of tailored content experiences, optimized for every channel and device - delivering the right content at the right time.
A recent consumer survey found that 78% of shoppers find product images and descriptions extremely or very important to their buying journey1. In today’s crowded, digital-first marketplace, it's essential for enterprise companies to deliver engaging and high performing digital experiences that resonate with buyers, and the related product information must be up-to-date and accurate. By connecting DAM and PXM, teams across the organization use automated workflows to integrate product information with their digital assets more effectively. This streamlines the selling process and improves website performance through enriched content experiences.
The partnership unites two of the industry’s most innovative providers in their categories., Bynder was recently named a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2024, and Salsify was named a leader in The Forrester Wave™: Product Information Management, Q4 2023 Report. As part of the enhanced partnership, Bynder will be featured in Salsify’s new PXM Advance platform and will be available in the Salsify PXM App Centre.
Salsify’s best-in-class PXM platform, together with Bynder’s industry-leading DAM capabilities will improve product data quality and accuracy for joint customers, while simplifying and scaling product experience management operations. With Bynder as a system of record for assets, and Salsify as the system of record for product information, brands can orchestrate compelling experiences through every digital touchpoint, via a best-of-breed, composable technology solution.
Currently, many joint customers use the integration, such as Joao Donato who is a Senior Director, product solution owner at Molson Coors. He explains: “Our Content Hub, powered by Bynder and Salsify, delivers tailored assets to consumers and distributors through digital channels, supporting their marketing and brand-building efforts. For us, the collaboration between Bynder and Salsify is non-negotiable. Their combined strengths mirror the dedication we put into our content, ensuring our efforts are realized in the consumer experience.”
Warren Daniels, CMO at Bynder, said: “With the continued growth in digital commerce organizations understand the need to adapt quickly to changing market dynamics to capture wallet share. They recognise that best-of-breed composable technology offers a faster and more dynamic way to deliver content experiences to their customers. Integrations that bring together respective industry leaders enable brands to maximize the value of their content and deliver a compelling ROI.
“The value of integrating PXM and DAM platforms is more crucial now than ever. It can streamline processes to drive greater operational efficiency and get content to market faster than ever. This allows companies to deliver on-brand content across their e-commerce channels at scale, helping them to win the digital shelf.”
“The goal of PXM in its second decade is to optimize every digital touchpoint for consumer discovery and conversion on the product page,” said Rob Gonzalez, CMO and Co-founder of Salsify. “Our deep partnership and integration with Bynder enables our customer go-to-market teams to collaborate at speed and scale with efficiency and for maximum business impact.”
Developed in conjunction with Gournay Consulting, a Salsify platinum partner, the integration application simplifies cross-platform asset and metadata synchronization by letting administrators connect both platforms and set up automated workflows via an intuitive set-up wizard.
The easy-to-use integration application, available in the Salsify App Center, removes the need for complex coding and maintenance allowing end users to quickly maximize the value creation from the implementation of both platforms.
For more information, please read Bynder’s blog post.
1. “2024 Consumer Research.” Salsify. 2/07/2024