Amsterdam, 25 June 2024 - Bynder, the global leader in enterprise digital asset management, has revealed the winners of its 2024 Spotlight Awards, celebrating its best-in-class customers when it comes to their use and deployment of its leading digital asset management platform.
The Spotlight Award winners have been selected from Bynder’s global customer community. They have each demonstrated excellence in innovation, creating compelling value and return on investment when it comes to the implementation and use of Bynder DAM to deliver exceptional content experiences to their customers. The six winners are:
Viator was awarded the Game Changer Award. Before Bynder, Viator had assets scattered across multiple systems. The need to resize and reformat assets for various channels and platforms globally further compounded the issue, consuming a significant amount of time—5,586 hours annually.
Following the implementation of the Bynder DAM, the organization has saved an estimated $58,000 in creative request costs by reusing assets, eliminating internal creative requests, and streamlining the sourcing and managing of content for social posts.
Les Mills was given the Conquering Content Award. The health and fitness brand overcame complex content distribution challenges with Bynder as it enabled Les Mills to deliver consistent, high-quality content across 25 markets in 12 languages, supported by 200+ guides, ensuring brand governance and control.
In particular, Bynder’s Brand Guidelines module which is rooted in the DAM, and is home to over 200 individual guides in multiple languages, gives clubs guidance on how and where to use the workout walkthroughs and video content available to them.
Raymour & Flanigan was awarded the Bynder Business Impact Award. The company’s DAM houses over 100,000 assets, including 70,000+ product images, 11,000+ lifestyle assets, and 10,000+ marketing assets. Implementing Bynder has bridged the gap between creative teams and the wider marketing team, with source files and finished creative available within the same platform.
Bynder’s Dynamic Asset Transformation (DAT) fully automates the asset optimization process for its omnichannel marketing approach and ensures the right assets reach the right people at the right time. By switching providers from its previous DAM to Bynder's AI-powered DAM, Raymour & Flanigan saved an estimated $125,000.
Cell Signaling Technology was selected for the Innovation Award. The company replaced a failed provider and integrated Bynder with Stibo STEP, streamlining product enrichment and accelerating in-house requests, shortening production processes, and enhancing asset findability with rich taxonomy and tagging.
The Bynder DAM now stores 45,000 unique assets, with 850+ users taking advantage of its unified martech stack. Bynder has become integral to new product launches, with a 50% increase MoM in asset views and a 150% increase in asset shares.
Veracode was recognized with the Creativity Award. Veracode’s award is a testament to the brand’s commitment to leveraging technology to drive creative excellence and streamline workflows, saving the organization time and money.
The company uses Bynder's AI-powered DAM due to its configurability and composability and estimates that its partnership with Bynder now saves a huge six hours per task, thanks to an enhanced, streamlined way of creating content.
Inspire Brands was selected for the Digital Transformation Award. Inspire Brands uses Bynder with Contentful and Salesforce to streamline content and CRM, uniting six sub-brands to deliver exceptional customer experiences and cross-team collaboration.
Inspire Brands’ digital transformation efforts are underlined by its integration of Bynder with other leading tools to create a truly best-of-breed martech stack. Integrating with headless CMS Contentful and PXM platform Salsify has enabled the organization's portfolio of sub-brands to distribute brand-specific content experiences at scale.
Heidi Lasker, Chief Customer Officer at Bynder, said: “It’s great to see all the ways our winners are leveraging Bynder to support their go-to-market strategies and other strategic priorities of their companies, and, I’d like to congratulate them on their coveted awards. The digital landscape continues to evolve faster than ever and the arrival of AI has meant that many brands have had to embrace change quickly to implement AI responsibly to help drive scale and efficiency.”
“Delivering a higher volume of content at greater speed has never been more important, along with having a connected martech ecosystem with seamless workflows to aid operational efficiencies. The winners of the Spotlight Awards have all recognized Bynder DAM as the foundation of their content operations to help them do exactly that, and this will ultimately help to deliver exceptional content experiences to their customers.”
For more information on the Bynder Spotlight Awards, please visit https://www.bynder.com/en/bynder-spotlight-awards/.