Winning the digital shelf with exceptional content

Deliver exceptional omnichannel content experiences that win wallet share, powered by the leaders in DAM and PXM.

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Join other leading brands using Bynder x Salsify

Bynder, the industry leader in AI-powered digital asset management (DAM), and Salsify, the product experience management (PXM) platform, have partnered to help your brand win the digital shelf with product content that converts.

This powerful integration creates a centralized system of record for your digital assets and product information, enabling you to deliver rich, omnichannel content experiences at scale and in record time.

Joao Donato
Sr Director, Product Solution Owner, Retailer, Molson Coors

For us, the collaboration between Bynder and Salsify is non-negotiable. Their combined strengths mirror the dedication we put into our content, ensuring our efforts are realized in the consumer experience.

Walker Hicks
Art Director at CALI Floors

I'm able to update assets in Bynder and they update automatically across the full spectrum of digital touchpoints.

Molly Reeb
Digital Marketing Manager, GE Lighting (Savant Systems)

Having both Salsify and Bynder as sort of a one-stop-shop has been a huge time saver for teams across the organization.

How Bynder x Salsify enables you to get ahead of the competition

Faster time-to-market

Easier content discovery

Enhance content discoverability with intuitively organized and data-enriched content, fueled by AI-powered search capabilities.

Omnichannel reuse and repurpose

Harness your full library of content and product information with an enterprise-grade system of record, so you can generate full content reuse and tell your product’s story across every touchpoint.

Automated asset transformations

Simplify processes across the content lifecycle by automating asset transformation to fit channels and devices, eliminating manual tasks and bottlenecks in publishing.

Seamless content synchronization

Enhanced accuracy

Maintain the highest level of product information accuracy, mitigating risk and fostering customer trust and loyalty.

Better brand consistency

Automatically synchronize content and product data between Bynder and Salsify to maintain and protect your brand image on all channels.

Stricter content governance

Adhere to brand as well as industry guidelines with advanced governance capabilities that align with your global go-to-market strategy.

Competitive customer experiences

Optimized E-commerce

Provide digital assets to all e-commerce channels, enriching PDPs at scale with an integrated, automated approach to asset delivery and product information syndication.

Personalized product experiences

Use detailed product information and rich media to create personalized, dynamic customer journeys on each channel your products are sold.

Improve topline revenue

With product assets and information readily available and easily updated, you can promote and sell your products online efficiently, wherever your customers are.

With the complexity of managing product data while successfully delivering accurate and timely content to market, integrating best-of-breed solutions is critical. To support the success of Salsify clients, Gournay Consulting has made a significant investment in building a seamless, bi-directional integration between Bynder DAM and Salsify PXM to offer real-time product-asset alignment and data exchange.

— Benjamin Gournay, Managing Partner at Gournay Consulting

Our experts are on hand to answer any questions or provide a product walkthrough.

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