How could marketing technology (martech) help you?

Advertising technology provides a way for you to access audiences that would otherwise be out of reach. This could be through Google search ads, remarketing ads through Facebook, or targeting a specific job title within LinkedIn.

Analytics should be the cornerstone of your marketing technology stack. Analytics can be a standalone product (e.g. Google Analytics or Amplitude Analytics) or a feature of a different tool (for example, Bynder offers content and ROI analytics within your DAM).

Marketers produce content to sell their product or service. But, if the organization is unable to find or distribute marketing material promptly, those assets (and the opportunities they may have created) go to waste. That’s why an effective digital asset management system is key to extracting value from your branded content.

Bynder’s DAM leverages AI-powered search, a filter taxonomy and versioning to help you find what you’re looking for at top speed.

Implementing an effective CRM system is a critical aspect of marketing efficiency. By enabling customer retention, CRM helps you to generate more value from your existing customer base, which in turn increases the ROI of your customer acquisition efforts.

Salesforce, Intercom, Marketo, and Hubspot are all leading CRM systems. The one that suits your organization best will depend on a number of things, including the size of your customer base, the scale of your marketing efforts, and whether you’re B2B or B2C.

There are a number of different ways that social media operations can be optimized using technology. For example, if you are responsible for multiple Twitter accounts, TweetDeck condenses all your Twitter accounts into one easy-to-manage dashboard.

Or, if you find that searching for and resizing images for different social media accounts is time-consuming, Bynder derivatives resize your images automatically for each platform; making posting images across various social media a breeze.

Almost all vendors will offer a software demo before you decide to buy. On that note, if you feel like it takes longer than it should to find or work with your files, why not book a demo with us? We will show you how a DAM makes your content management simpler, smarter, and better for everyone.

Modern marketing teams are all about creating content, and DAM is all about keeping that content securely stored and organized. The easier your content is to find, the more likely it is to be used, and the higher the ROI of that asset will be.

The price of marketing technology depends on the type of software you are interested in. To get a no-obligation digital asset management quote, click here.

To see how digital asset management works in practice, sign up to our Bynder trial.