DAM for M&A-triggered rebrands

The M&A integration process is an exercise that many underestimate. The rebranding (and integration) process is more than a simple updating of a logo and website. It includes a lot of extra marketing work on top of business as usual. From updating websites, integrating data and systems, to revamping content and company messaging...there’s a lot to consider.

Having DAM in place during this time of transition helps organizations to create trust and build confidence with their customers by providing consistent brand experiences.