Definition: Content proofreading
What is content proofreading?
Content proofreading is when an item of content is carefully checked for errors before it is due to be published or shared.
It is one of the very last stages of the content writing process where aspects like spelling, grammar, punctuation, and formatting inconsistencies are double-checked — and corrected if needed.
Why is content proofreading needed?
Content is often written, compiled and published in a pressurized environment. Multiple content editors, busy workloads, and tight deadlines mean that small mistakes can easily slip through the process.
Content proofreading ensures that common errors or even small typos don't undo all that hard work. After all, one typo or error in a piece of content can detract from a consumer's overall impression of a brand.
What are the benefits of content proofreading?
Proofreading content can:
- Provide the 'final polish' to your words, ensuring clarity of message
- Provide peace of mind that your communications are the best they can be
- Help you avoid embarrassment, negative feedback, and the time and cost of correcting errors
Think of content proofreading as the last line of defense before the content you've produced faces the world.
Tips for content proofreading
If you can, ask someone else to proofread the content you've produced — rather than proofreading it yourself. But if that's not possible and you have to proofread your own work, here are a few tips:
- Leave a break between writing and proofreading — ideally overnight.
- Read slowly and out loud.
- Look for common errors such as incorrect word usage.
- Look for consistency in the spelling, capitalization, and punctuation of names, products, and services, as well as in any industry-specific terminology used across your content platforms.
A style guide can work hand-in-hand with the practice of content proofreading; reminding you and all other content writers of in-house writing conventions and the common grammar/punctuation pitfalls to avoid.
