What is the best media library software?
Discover key features, benefits, and limitations of top media library software solutions to find the best option for your needs.
What is the best media library software?
Media library software is a solution that enables companies to store, organize, manage, access, and share rich media files, like images, video assets, design files, and audio content. Rather than storing files locally on each team member’s hard drive, media library software creates a single, centralized location that all team members can access from desktop or mobile devices.
Media library software eliminates the need to swap copies of files back and forth via email, mitigating confusion about which version of a file is the most recent. Instead, any team member can access the most up-to-date version of vital company files whenever needed. Digital media library software minimizes frustrations and empowers teams to work more efficiently and focus their efforts on driving revenue and growth.
Ready to find the best media library software for your team’s needs? Read on to learn all about top media library software and discover which is the right solution for you.
1. Bynder
Bynder is the leading media library software on the market. In fact, the G2 Enterprise Grid® Report for Digital Asset Management named Bynder the leading digital asset management platform for its consistently high reviews and substantial scores in the market presence category.
Bynder offers a complete digital asset management solution that spans the capabilities of both document management systems and digital media library software. Bynder intuitively organizes and manages both text-based and rich media files using AI-powered search functions—or custom taxonomy, if you prefer. Your team is left with a connected digital ecosystem of all your most important digital assets.
With a centralized media library, your team can work confidently, knowing that Bynder serves as a system of record for digital assets. No more confusion over file versions or recent updates. Bynder offers a solution that companies can trust.
Bynder’s capabilities as a media library software don’t stop there. This media library solution doesn’t just enable companies to store, access, share, and manage content—but to create files, too. Explore add-on solutions, including:
- Asset Workflow and Content Workflow: These solutions assist in both content production and content collaboration, allowing teams to streamline content operations by reviewing and managing human-approved content. Create, refine, finalize, store, and share creative files and content without ever needing to leave the platform.
- Studio: Another integral solution for improving content operations is Studio, which allows teams to batch-create, crop, and reformat creative files, freeing time and resources from menial tasks.
- Content Experiences for User Community: Manage all assets and information related to your brand style guide within Bynder’s media library software. Brand guidelines create a centralized resource for information regarding your logo, color palette, typography, and voice, allowing you to create targeted, on-brand content experiences to drive measurable growth.
- Bynder Analytics: Leverage the power of Bynder Analytics to gain valuable insights from data sourced from your assets, allowing you to optimize content, creative workflows, and user journeys.
- Integrations: Complete your martech stack by creating a connected digital ecosystem with the DAM integrations you need, from pre-built components to SDKs, RESTful API, and our growing partner network.
Another feature that makes Bynder stand out among the best media library software is the software’s robust security measures. In addition to offering two-factor authentication, Bynder has precise user rights capabilities. That means each of your team members can have access to the files they need without jeopardizing sensitive HR or finance information.
2. Filecamp
Filecamp is another cloud-based digital media library software solution. It, too, creates a single library of all digital media files, enabling team members to store, manage, access, and share files from anywhere.
Unlike Bynder, Filecamp uses a file-based structure to store, organize, and locate files. Users can be given access to the entire library or just specific files when working with external partners who need access to specific information. While file-based systems can be effective, they require users to know the exact structure to locate files, which each team member will need to be individually trained on.
3. PhotoDeck
PhotoDeck is a media library software with tagging capabilities and facial recognition to help you locate and organize files. It also has the ability to create different file formats, making it an option for creative file sharing. Much like Bynder, PhotoDeck offers robust security measures to give users access to exactly the files they need without giving them access to everything.
Again, while PhotoDeck can solely be used as a digital media library software, it doesn’t offer capability beyond that. If you’re simply looking to store and organize your files, this may be a strong contender, but it won’t have a significant impact on your team’s workflow, collaboration, or other processes.
4. ioMoVo
ioMoVo’s digital media library software can handle all types of digital media files, such as video, image, and audio. While it does allow users to locate media files using search and metadata, all metadata and tags do need to be manually entered, which can be a time-consuming process.
When media library software, ioMoVo falls somewhat short. While it is possible to store brand images and logos within ioMoVo, there aren’t any sort of aggregation capabilities for these files. While Bynder offers a single resource that contains all branding information, brand files on ioMoVo will simply be interspersed with other information.
5. Adobe Experience Cloud
Adobe Experience Cloud is a media library software that offers features and integrations with other Adobe products. That said, many find the learning curve to adopt Adobe Experience Cloud as a primary media library software to be steep, often requiring third parties to set the software up.
In the content creation department, Adobe Experience Cloud can integrate with other Adobe software for content and creative creation, but it doesn’t offer these capabilities itself.
Media library software FAQs
What is media library software?
Media library software offers a single, centralized platform where companies can store all of their creative files: video, image, audio, design files, presentations, and more. These platforms replace traditional hard drive storage or physical servers. Instead, they store information in the cloud, allowing for unlimited scalability and a virtually fail-proof solution
What are the benefits of media library software?
There are many reasons why companies are switching from traditional file storage to media library software. These include:
- Centralized storage: Digital media library software serves as a centralized location for all of a company’s media files. No more confusion over who owns files, which version is the latest, and more.
- Saves time and resources: Finding a file should never be a roadblock to completing important projects. Team members can work quickly and efficiently when they know exactly where to look for the files they need and can trust the information within them.
- Improves collaboration: With media library software that serves as a system of record for all files, team members in different geographical locations can easily collaborate on files and work confidently, knowing they’re both on the same page.
- Protects and enhances brand positioning: Your brand is one of your most important resources, and a digital media library software can take your brand consistency to the next level. With brand guideline resources, members across different teams can easily create cohesive branded materials.
What should you look for in media library software?
Not all media library software are built alike. When searching for the best media library software for your needs, look for the following:
- Storage: It’s important to find a solution that can scale alongside your business. Ensure that your software of choice can grow with you.
- Search capabilities: Do you want to spend time painstakingly entering metadata for all your creative files? If not, it’s best to go with a solution like Bynder that uses AI to tag media for you, along with offering AI-powered search capabilities to boost discoverability.
- Security: If you plan on giving external partners access to your media library, it’s a good idea to choose software that can grant access precisely to protect your most important information.
