Glossary
Get an understanding of commonly-used industry terms across marketing, branding, and technology with definitions, FAQs, and relevant resources.
B
- B2B content marketing strategy
- Brand assets
- Brand association
- Brand audit
- Brand awareness
- Brand consistency
- Brand elements
- Brand equity
- Brand experience
- Brand extension
- Brand guide
- Brand guidelines
- Brand identity
- Brand image
- Brand inspiration
- Brand interaction
- Brand library
- Brand management
- Brand management software
- Brand marketing
- Brand messaging
- Brand perception
- Brand positioning
- Brand recall
- Brand recognition
- Brand storytelling
- Brand strategy
- Brand style guide
- Brand values
- Branded content
- Branding design
C
- Centralized content marketing
- Cloud DAM
- Collaboration tools
- Collaborative editing
- Collaborative marketing
- Content at scale
- Content collaboration
- Content creation platform
- Content distribution
- Content experience
- Content governance
- Content management
- Content management software
- Content management vs. document management
- Content model
- Content operations
- Content performance
- Content proofreading
- Content review
- Content silo
- Content taxonomy
- Content value proposition
- Content-first
- Corporate identity
- Creative assets
- Creative automation
- Creative content
- Creative management platforms
- Creative project management
- Customer acquisition
- Customer acquisition cost
- Customer engagement marketing
- Customer experience
- Customer experience management
- Customer journey
- Customer journey mapping
- Customer personas
- Customer retention
D
- DAM for e-retail
- DAM implementation
- DAM storage
- DAM vs CMS
- DAM vs PIM
- DAM vs SharePoint
- Digital asset
- Digital asset management
- Digital asset management API
- Digital asset management services
- Digital asset management trends
- Digital asset management vendors
- Digital asset management version control
- Digital asset management workflows
- Digital brand management
- Digital branding
- Digital content management
- Digital ecosystem
- Digital experience
- Digital experience platform
- Digital media library software
- Digital rights management
- Digital transformation
- Digital transformation strategy
- Distributed marketing software
- Document collaboration tool
- Document management
- Document management software
- Document management system
- Dropbox