Simplot
Simplot simplifies content operations with Bynder, delivering $2.3M in cost-efficiency savings
$2.3M
estimated cost-efficiency savings
77,756
assets optimized
1,321
channels
Family-owned and privately held since 1929, the J.R. Simplot Company is a global leader in food and agriculture, employing over 15,000 employees worldwide. Its integrated portfolio spans food processing, phosphate mining, fertilizer manufacturing, farming, ranching, and cattle production. Simplot has a wide range of content demands to support its global operations and diverse portfolio. Simplot’s team of librarians is constantly looking to simplify content operations, automate workflows, reduce silos, and help stakeholders get maximum value from its content.
Bynder’s highly composable, enterprise-grade digital asset management (DAM) platform has proven to be the ideal solution for its needs. By serving as an intuitive system of record integrated with its PIM and wider martech stack, Simplot is able to deliver curated content experiences for its diverse user communities and business units while saving millions in operational costs
We intentionally made our DAM program complex because we have three clear pillars: traditional DAM services, employee resource access, and historical recordkeeping.Jezmynne Amergin
DAM Librarian at Simplot
Targeted DAM experiences for maximum content ROI
By tailoring the DAM experience to match its unique business structure, Simplot maximizes content ROI and reuse, accelerates speed to market, and safeguards brand compliance—all while maintaining a user-friendly experience.
Bynder’s Content Experiences for User Community makes it easy for Simplot to deliver customized DAM experiences to specific business units and teams, serving assets to users in a way that is targeted, role-based, and visually intuitive.
We’ve built several customized homepages— almost every group and permission profile has its own unique homepage.Jezmynne Amergin
DAM Librarian at Simplot
From brand and product guidelines to go-to-market campaign assets, users have access to the content that’s most relevant to their role and department, reducing friction and ensuring the right assets are always in the right hands.
Beyond brand and marketing assets, Simplot uses Bynder to promote employee resources, recruitment content, and training materials—fostering closer alignment for its 15,000-strong global workforce. Its librarians are also aggregating historical brand assets in the DAM for secure archiving.
Scaling omnichannel digital experiences
Simplot is leveraging Bynder’s CDN network (powered by Amazon CloudFront) to automate and scale content distribution across its digital ecosystem, spanning 1,300+ websites, social media channels, and other customer-facing touchpoints.
With Bynder CX Omnichannel, assets sourced from the DAM are automatically transformed and optimized for the right channel and audience, and any changes made within Bynder are instantly reflected across Simplot’s content ecosystem.
By seamlessly integrating Bynder with Optimizely (CMS), inRiver (PIM), and Highspot (Sales enablement), Simplot has further automated and accelerated the distribution of digital assets valued at an estimated $800 million across its digital ecosystem. Beyond improved digital experiences and faster speed-to-market, automating these processes is helping Simplot reach wider audiences, build new partnerships, and drive cost savings amounting to $2.3 million, as validated in Simplot’s annual DAM ROI report.
We had data scattered across so many different places, and this project has helped the business understand the potential to streamline. The refinements we’re making are incredible.Jezmynne Amergin
DAM Librarian at Simplot
