Siemens Healthineers

Highlights

Background
Siemens Healthineers needed a “single source of truth” for employees to easily access, use, and reuse its entire digital asset library. To support the full content lifecycle, the company was looking for a highly connectable solution that could integrate with adjacent marketing technology. Fundamentally, Siemens was looking for a future-proof DAM solution that could deliver tangible time- and cost-saving benefits.

Challenge
Teams were relying on an outdated media database to manage content. The lack of a “single source of truth” caused confusion about where digital assets were stored, making it resource-intensive to find, update, and use publish-ready content. Getting more value and reusage from its existing assets was therefore hindered, leading to extra costs on purchasing and producing content externally.

Solution
Bynder’s AI-powered DAM solution has delivered huge benefits across Siemens Healthineers’ content operations – from AI-assisted searching to faster distribution. Whether it’s for social media or their website, Bynder has become the single solution for centralizing and connecting digital assets to all marketing channels.

Results
On average, the time it takes to find files has less than halved; sharing content is 70% faster than before and Bynder has saved an estimated €3.5M+ across the board from the volume of assets that can be reused again and again, rather than purchasing new assets externally.

Situation

Siemens Healthineers has in-house teams dedicated to the full-cycle creation and promotion of company-wide marketing and communications content.

Supporting over 60,000 colleagues spread across more than 70 countries, there was a clear need to centralize and connect these operations in one single platform to help save time and costs, and ultimately create a clear, consistent process for marketing activities.

When you’re a company of Siemens Healthineers’ size, automating manual processes with the right tech can produce huge benefits. With Bynder’s AI-powered DAM, it saw the potential to drastically save time for its thousands of employees and save millions in content-related costs.

To achieve that, the solution needed to:

• Centralize its tens of thousands of marketing and communication assets for quick access, usage, and reuse for 60,000+ employees and external parties.
• Integrate with previously disconnected systems and marketing tools, enabling a seamless exchange of assets and data across the content lifecycle – from upload to publishing.
• Automate and shorten manual processes such as searching for assets, detecting duplicates, and distributing publish-ready content.

Challenge + previous system

Harnessing the latest advancements in AI and digital technologies is integral to Siemens Healthineers’ mission to transform healthcare, so the company knows the benefits digitalization can bring.

Yet when it came to its digital assets, Siemens was relying on an outdated, decentralized media database to manage content. The lack of integration with other tools meant there was no single solution for handling digital assets, which not only caused confusion among the workforce about where digital assets were stored, but also made it hard to find, update, and use publish-ready content.

Getting more value and reuse from its existing assets was therefore hindered, leading to extra costs on purchasing and producing content externally.

Solution

A dedicated task-force at Siemens Healthineers worked closely with Bynder’s experts to build a tailored DAM platform to fit its unique use case.

The company now has 30,000 users and 40,000+ assets onboarded to Bynder’s AI-powered DAM solution, bringing transformative benefits to its content operations.

DAM + AI: Saving thousands of hours and millions in content-related costs

3.5M+ estimated cost savings
Paying for stock imagery, videos, and licensing to feed its marketing and communications was a major expense before Bynder – teams were frequently resorting to purchasing assets externally, rather than reusing what they already had. With Bynder’s AI Search capabilities, users can intuitively search by image (whether it’s internal, external, or a URL) to find visually similar assets stored in the DAM (no keywords needed).

Jennifer Klancar (Account Manager, Production & Service) estimates the company purchased 3,500 stock images (including licensing) at an average cost of €200 since using Bynder, which amounts to a €700K investment. They’re now averaging six reuses per asset (expected to grow up to 15), where there was previously none before Bynder.

Across the board, Siemens Healthineers is saving €3.5M+ in costs from the volume of assets that can be reused again and again, rather than purchasing new assets externally. By continuing to leverage Bynder’s AI Search capabilities, Siemens expects these cost-savings to double as the average reuse per asset grows.

Duplicate Finder: “Making the impossible, possible”

When uploading assets to Bynder DAM, duplicate files are automatically detected and removed, without needing manual intervention from users. For a company as large as Siemens Healthineers, this feature is priceless.

On average, 50-70 assets are uploaded to the DAM every week – and these can come from as many as 200-300 different people across the organization.

Adjacent to Bynder, Siemens has been in the process of migrating thousands of assets from its legacy system, and the Duplicate Finder has saved countless hours and resources by not having to manually audit files throughout the process.

Key benefits

Scalable and future-proof
“You can use Bynder without training!” Bynder’s ease-of-use has been the key to high adoption in such a large organization. The solution’s scalability and user-friendliness have allowed Siemens to onboard more users with time, recently hitting the 30,000 mark.

Accessible content for everyone, everywhere
Using Bynder as the “single source of truth,” all departments know exactly where to find, use, and share assets. The AI capabilities also ensure less time is spent on manual tasks and duplicates are automatically detected and removed. Searching can also be done in a number of ways – whether by keyword or image – saving precious time for employees to focus on highervalue work.

One process; one workflow for all content
Having one solution to collaborate, review, and publish marketing materials has eliminated endless back-and-forth feedback rounds and jumping from tool to tool during the content lifecycle. Workflow jobs follow a consistent process that ensures the right stakeholders are kept in the loop and held responsible, preventing delays and miscommunication.