Campari Group
Bynder’s AI-powered DAM accelerates campaign time-to-market for Campari Group
50+
brands
190+
markets served
4,900+
employees
Campari Group is the sixth-largest player in the global spirits industry, boasting a portfolio of more than 50 premium and super-premium brands.
With iconic names like Aperol, Campari, SKYY, and Wild Turkey, the company’s strategy focuses on organic brand building alongside external growth via selective acquisitions of brands and businesses.
Background
With consumers’ path-to-purchase and the role of e-commerce evolving rapidly, Campari Group required a future-proof solution to spearhead its content operations and enable targeted, consistent brand experiences that appeal to today’s omnichannel customers.
Whether it’s facilitating brand acquisitions, coordinating campaign launches, or ensuring regulatory compliance on content, Campari Group brought on Bynder’s best-of-breed DAM platform to address these challenges and, in their words, become the ‘master of content’ within its digital ecosystem.
Bynder is a strategic partner for Campari Group that helps streamline operations, accelerate the global time-to-market of its products, and ultimately drive business growth worldwide.
Bynder is designed with a consumer-facing ease of use, which has significantly improved adoption across our global teams. In fact, user adoption and usage has increased by ten times versus our previous platform.Liam Barnes
Global IT Director of Marketing Technologies at Campari Group
Previous challenges
Campari previously used an alternative DAM solution, but there were opportunities for improvement. This led the company to seek a new, closer DAM partnership to address the following:
UX and user adoption
The need for a more intuitive, user-friendly interface that would ensure widespread adoption across the company.
Content and ROI insights
Executives and managers needed clearer oversight of content usage and performance to accurately measure the ROI on marketing spend.
Collaborating with external agencies
Ensuring external partners can easily collaborate within the DAM, reducing inefficiencies and costs while enhancing brand control internally
We saw the potential in Bynder to gain clearer insights into our marketing efforts and more accurately measure the ROI on our brand strategy and content.Liam Barnes
Global IT Director of Marketing Technologies at Campari Group
Why did Campari Group select Bynder DAM?
With content production increasing, Campari Group saw the potential in Bynder to accelerate global time-to-market of its products and campaigns and deliver more personalized content experiences at scale for its 50+ sub-brands, connecting content with business growth. Here’s what stood out:
Smooth onboarding
Bynder is easy to use with minimal training, promoting high user adoption with Bynder at the heart of the company’s content supply chain.
AI-powered capabilities
From detecting duplicates to automatic asset tagging, Bynder’s AI and automation capabilities could reduce manual processes and shorten the time-to-market of its products.
Data-driven content insights
Bynder Analytics enables deeper insights into content performance, allowing the team to measure ROI more accurately.
Rich integrations
Bynder’s integrations with other best-of-breed tools—particularly Salsify (PXM)—would ensure digital assets are seamlessly delivered across Campari’s content ecosystem and to third-party retailers.
Campari Group acquired the cognac brand Courvoisier this year, which meant transferring ownership of all website, product, and brand assets. Bynders’ solutions supported us in completing the transfer and made the assets ready to use for every single market within four days.Liam Barnes
Global IT Director of Marketing Technologies at Campari Group
Campari Group’s path with Bynder
Less than a year into its Bynder journey, Campari Group has already increased user adoption tenfold compared to its previous solution with 800 users onboarded. Bynder’s AI-powered search and tagging have also significantly reduced the time spent searching and managing assets, while making it easier to ensure regulatory compliance on all published content.
Seamlessly integrated with Campari Group’s wider martech stack, including Salsify PXM, assets can be distributed to retailers like Amazon accurately and in record time, giving the group an extra competitive edge.
Data insights from Bynder Analytics are also helping to inform better decision-making on content strategy, optimize campaigns, and deduce the ROI of marketing efforts.
Our aim for Bynder includes leveraging its AI functionalities to enhance asset management, reduce duplication, and provide deeper insights into content performance. We are particularly interested about Bynder’s AI search and auto-tagging features, which are crucial for streamlining our content operations and enhancing efficiency for faster market entry.Jeremie Moritz
Sr. Director of Global Consumer Engagement
How Bynder AI is scaling content operations for higher marketing ROI
For Campari Group’s 50+ brands, Bynder’s AI capabilities are producing a range of benefits:
Eliminating duplicates
Duplicate assets are automatically removed at upload.
Search by image
Using images instead of words to search is hugely beneficial considering the group’s portfolio size and market scale, saving significant time.
Text-in-image detection
The ability to extract and tag text within images makes it much easier to search, review, and categorize product labels and go-to-market assets.
