Battersea Dogs & Cats Home
The personalised nature of the platform along with the progressive approach of Bynder has made this a really successful project.
Multimedia Officer at Battersea Dogs & Cats Home
12,000
stored media assets
55%
reduction in content production
72%
reuse of content
Battersea Dogs & Cats Home is one of the most famous and longest-serving animal charities in the United Kingdom. Their vision is that every cat and dog should live in a home where they are treated with love, care and respect. The charity was founded in 1860 and is London’s leading animal rehoming center, caring for over 8,000 animals each year.
Challenges
Battersea Dogs & Cats Home struggled to manage their digital assets. Their images were saved across various network drives with little or no information attached to them, making it almost impossible to find and access them. Large file sizes made it tricky to share digital assets with external stakeholders, such as licensing contacts. Besides this, the company experience difficulties setting user-rights and copyright details.
In order to solve these issues, Battersea Dogs & Cats Home was looking for a user-friendly solution with the option to customize taxonomy and a filter option to make it easier to find the right assets.
We’ve called it Pawtfolio. It’s very user-friendly, accessible and looks great, all of which has been really important in helping with buy-in. As stated above, we are very pleased with how the system is constantly being improved. Our project liaison (Russ) has been brilliant - very easy to work with and is always helping us to improve Pawtfolio.Kate Walch
Multimedia Officer at Battersea Dogs & Cats Home
How Bynder helped
Battersea Dogs & Cats Home chose Bynder’s branding automation solution. Functionality, user-friendliness, cost effectiveness and the customizable nature of the brand portal were the decisive points which convinced them.
Thanks to the metadata structure within Bynder’s Digital Asset Management module, Battersea Dogs & Cats Home was able to categorize all valuable digital assets. The animal charity has already securely stored over 12,000 high-quality assets within their DAM, which can be easily accessed due to correct tags and categorization. All relevant media files can be easily shared with internal and external contacts.
Benefits for Battersea Dogs & Cats Home
Using Bynder, Battersea Dogs & Cats Home employees save a huge amount of time searching for images. The animal charity benefits from frequent updates, improvements and new features to their brand portal.
The personalised nature of the platform along with the progressive approach of Bynder has made this a really successful project. We are very pleased with the system.Kate Walch
Multimedia Officer at Battersea Dogs & Cats Home
