Channel4's Innovative Content Strategy with Bynder's DAM

Channel4 has dominated British screens since the 1980s, and in 40 years have established themselves as an innovator in the creative industries. They are on a mission to continuously refresh creative content and explore new ways of reaching audiences, and to this day play a pivotal role in shaping British culture and driving growth in the creative economy.

Since 2020, Channel4 has been using Bynder’s digital asset management platform to power their digital strides. Using DAM to ensure they stay competitive, on brand and creative. This year, we awarded them the DAM Deployment Award as a testament to their remarkable achievements in optimizing content creation and distribution processes.

Watch this webinar to discuss:

- How Channel4 uses DAM to fuel their long term strategy focused on digital growth

- Why Bynder’s DAM is integral to their ways of working, used by hundred on a daily basis