The state of digital content experience in 2022
We surveyed 645 marketers to reveal their thoughts on digital content experience, and how exactly they plan to use technology to captivate today's digital-first consumers.
What pressures are driving today's digital and creative content strategies?
89%
of US marketers consider customer expectations, increased pace of online marketing, and competition as the main drivers.
What are the challenges organizations face in modernizing content management?
90%
of US marketers report anticipated costs or inappropriate IT infrastructures as the main challenges preventing modernization.
How much time can a Digital Asset Management system save you on a daily basis?
25minon average
Best-in-class DAM users only spend 5 minutes a day looking for assets, 70% less than marketers who don't rely on the same technology.
What's most important for the success of digital experience initiatives?
61%
of US marketers agree that a connected platform to integrate all processes for managing creative digital assets is vital for the success of digital experience.
What are the benefits of implementing a connected platform to manage and distribute creative digital assets?
45%
of US marketers identify better content quality as the most significant benefit of a connected Digital Asset Management platform.
Curious to learn more trends and best practices on how your brand can stand out in the digital-first world?
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