![Bynder Spotlight Awards - Winners](/imager/bynderspotlightawards/1248947/Bynder-Spotlight-Awards-logo_1b86888043956bd275fb8464c8ffa574.png)
Winners
Showcasing last year's outstanding customers, and their own unique Bynder story.
Previous winners
Read the winners stories, and explore more about what made them stand out.
![Content Experience Award](/imager/bynderspotlightawards/awards/1310520/digital-experience-award_366a8340ac99b70abb60f9da542550b3.png)
![HBK](/imager/bynderspotlightawards/nominees/1690336/HBK_5d9fd08e75a87fa1f18a57c99aa4a6d7.png)
Winner of the Content Experience Award
Find out how HBK created powerful content experiences and boosted customer interactions using a powerful Bynder-fuelled suite.
![Innovation Award](/imager/bynderspotlightawards/awards/1310522/innovation-award_366a8340ac99b70abb60f9da542550b3.png)
![Wella Company](/imager/bynderspotlightawards/nominees/1690330/Wella_5d9fd08e75a87fa1f18a57c99aa4a6d7.png)
Winner of the Innovation Award
![Creativity Award](/imager/bynderspotlightawards/awards/1310521/creativity-award_366a8340ac99b70abb60f9da542550b3.png)
![Lacoste](/imager/bynderspotlightawards/nominees/1690346/Lacoste_5d9fd08e75a87fa1f18a57c99aa4a6d7.png)
Winner of the Creativity Award
Check out how Lacoste turbo-charged the creativity of its internal teams by bringing creative efforts in-house.
![Business Impact Award](/imager/bynderspotlightawards/awards/1310523/business-impact-award_366a8340ac99b70abb60f9da542550b3.png)
![Steve Madden Ltd.](/imager/bynderspotlightawards/nominees/1690348/Steve-Madden_5d9fd08e75a87fa1f18a57c99aa4a6d7.png)
Winner of the Business Impact Award
See how Steve Madden introduced new business initiatives , breathed new life into branding efforts, and revamped its processes with Bynder.
![Best DAM Deployment Award](/imager/bynderspotlightawards/awards/1715817/best-dam-deployment-award_366a8340ac99b70abb60f9da542550b3.png)
![Channel 4](/imager/bynderspotlightawards/nominees/1690334/Channel-4_5d9fd08e75a87fa1f18a57c99aa4a6d7.png)
Winner of the Best DAM Deployment Award
Look behind the scenes at how entertainment giant Channel 4 optimized content creation and distribution processes with a best-in-class DAM deployment.
Jugded by our experienced panel
Our judging panel has fine-combed through the details to pick out brands that have excelled in one (or more!) of five key areas.
![Maarten Evertzen](/imager/bynderspotlightawards/judges/1248530/Maarten-Evertzen_d141c44bf1dc3160e57d37409238dd84.png)
Maarten Evertzen
Managing Director, VIM Group
![Kristina Huddart](/imager/bynderspotlightawards/judges/1248531/Kristina-Huddart-V2_d141c44bf1dc3160e57d37409238dd84.jpg)
Kristina Huddart
DAM Specialist & Consultant, Huddart Consulting
![Eddy Smets](/imager/bynderspotlightawards/judges/1248529/Eddy-Smets_d141c44bf1dc3160e57d37409238dd84.png)
Eddy Smets
Managing Director, Catena
![Brooke Cunningham](/imager/bynderspotlightawards/judges/1692625/Brooke-Cunningham_d141c44bf1dc3160e57d37409238dd84.png)
Brooke Cunningham
Chief Marketing Officer, inriver
![Wassem Kawaf](/imager/bynderspotlightawards/judges/1692626/Wassem-Kawaf_d141c44bf1dc3160e57d37409238dd84.png)
Wassem Kawaf
Global Marketing Executive & Customer Experience Leader
Key areas
The inaugural Bynder Spotlight Awards shine (you guessed it, a spotlight!), on the achievements, innovations, and successes of some truly stand-out customers.
![Content Experience](/imager/bynderspotlightawards/areas/1248554/digital-experience_365d08fe4e76121f7a6df1754653c839.png)
Content Experience
This award recognizes a genuinely outstanding effort to transform customers' interactions with the brand by consistently providing exceptional content experiences throughout the customer journey.
![Innovation](/imager/bynderspotlightawards/areas/1248555/innovation_365d08fe4e76121f7a6df1754653c839.png)
Innovation
This award is given to those who display an unparalleled level of ingenuity in utilizing the Bynder platform to adopt new ways of working and revolutionize existing ones.
![Creativity](/imager/bynderspotlightawards/areas/1248553/creative-automation_365d08fe4e76121f7a6df1754653c839.png)
Creativity
This award is given in recognition of a brand that has turned its Bynder ecosystem into a creative hub to help create marketing efficiencies and allow communities to unite, create, and thrive when it comes to marketing efforts.
![Business Impact](/imager/bynderspotlightawards/areas/1248552/business-impact_365d08fe4e76121f7a6df1754653c839.png)
Business Impact
This award is given for displaying excellent performance in the use of Bynder to drive revenue and save costs, all while delivering solid results in brand marketing efforts.
![Best DAM Deployment](/imager/bynderspotlightawards/areas/1690068/strategic-dam-deployment_365d08fe4e76121f7a6df1754653c839.png)
Best DAM Deployment
This award is given to a brand that has showcased the true potential of effective DAM deployment in the tech stack of their organization, and excelling in all of the other four award criteria.