Veracode

Veracode’s award is a testament to the brand’s commitment to leveraging technology to drive creative excellence and streamline workflows, saving the organization time and money. Veracode is creating fully branded content at scale to meet the demands of its global markets, with a new, more efficient content lifecycle.

With the explosive growth of creative and visual content in today's digital-first economy, Veracode's marketing team struggled to maintain brand consistency across a variety of touchpoints while scaling content production and remaining competitive.

Before Bynder, Veracode’s previous content creation process involved storing digital assets in various locations, with no way to track which assets were the most up-to-date versions or which ones were out of circulation. The team lacked oversight into version control, struggled with decentralized storage, and had little brand governance meaning that incorrect assets often found their way into distribution channels.

As a global powerhouse in the industry, there was naturally a high demand for content. When making small requests for asset adjustments or changes, it could sometimes take a whole week for a number of small tasks to be completed. This created an incredibly frustrating situation that slowed down time-to-market and bottlenecked production workflows. Veracode wanted to ensure stakeholders could easily make the changes they needed while staying on brand. 

Veracode understood that it was crucial to find a solution that would complement its content lifecycle, and enable the creation of consistent content experiences at scale.

Veracode identified Bynder as the best partner to help the brand regain control and establish governance into its entire content lifecycle while speeding up time to market and ensuring 100% brand consistency. Bynder's AI-powered DAM stood out amongst the crowd for its configurability and composability, which would allow it to build a solution tailored to its needs. Overall, Veracode estimates that its partnership with Bynder now saves a huge amount of time per task, thanks to an enhanced, streamlined way of creating content. This time saved gives time back into the hands of stakeholders for meaningful work, instead of mundane tasks like trying to find the right version of an asset.

Bynder’s Studio module has given Veracode employees the ability to create their own assets without needing input from creative teams. The use of templates provides an approved framework from which content can be quickly created from an initial brief. Tedious, repetitive tasks like creating multi-size designs or bulk edits are automated, allowing Veracode to not only save designers’ time but also scale the entire content creation process.

Veracode’s Studio template library boasts over 1,000 individual approved templates that can be used to create on-brand assets. Instead, individuals can create their own content quickly safe in the knowledge that it will be of sufficient quality to meet brand standards. Studio has the potential to house thousands of on-brand design variations, all usable without a designer's direct involvement, so Veracode believes its growth potential is significant.

For Veracode, Brand Guidelines provide the guiding light for every Veracode team member to create content that is consistent with the brand’s image, giving design teams autonomy while getting content to market quicker.

Brand Guidelines has introduced this high level of governance to the Veracode content creation process, without creating additional feedback loops or workflow-hampering approval processes. Instead, coupled with Studio, stakeholders can create on-brand content at scale that meets the demands of a global technology brand by telling complex stories that engage with audiences while communicating a strong brand identity.