Trends

We delve into the latest innovations, emerging technologies, and consumer behaviors that shape the way we approach marketing and manage digital assets.

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December 8th 2020

You’ve heard of shadow IT, but have you heard of shadow creative?

Discover the meaning of shadow creative and learn how creative automation can protect companies from the dangers posed by this practice.

July 9th 2020

3 reasons your brand needs to make use of user-generated content

It's increasingly important for brands to be "consumer-centric". A powerful way to humanize your marketing and better connect with consumers is the use of user-generated content(UGC).

June 10th 2020

The State of Branding Report: COVID-19 Edition—Key Findings

Bynder surveyed 301 brand and marketing professionals to discover the impact, priorities, and future plans of brands in the midst of COVID-19.

February 6th 2020

Revealed: State of Branding Report 2020—Key Findings

A new decade is upon us: what will be the trends and technologies to define branding and marketing in the 2020s? Discover more in our 2020 State of Branding report.

January 9th 2020

Marketing & martech trends in 2030: Past, present, and future

Are we finally headed towards a frictionless experience economy? How did we get here? Where almost anything can be delivered in an instant, where we’re inundated with choice, convenience, and access? How did it happen so fast?

May 2nd 2019

Consumers share their priorities and pet peeves when engaging with brands

In light of our annual State of Branding Report, we surveyed over 1,000 US citizens aged 18-100 to get their consumer perspective on what matters most to them when interacting with brands, and determine what strategies are most effective for capturing their attention.

December 5th 2018

How to deliver a winning customer experience

World-leading research firm Forrester recently released their business Predictions, and the growing focus on customer experience is a major takeaway. This article will discuss what it takes for brands to create a CX to remember.

July 6th 2018

How to enhance your digital content with online feedback

With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this.

May 24th 2018

World-leading research firm Forrester names Bynder ‘Strong Performer’

The 2018 Forrester Wave report has been released, comparing the top vendors from the digital asset management industry. Click here to see how Bynder rates and view the full report from here.

April 24th 2018

How to build a fashion empire on Instagram in 5 simple steps

Fashion Nova have created a global network of 11 million+ #NovaBabes with nothing more than Instagram. How did they do it?

April 3rd 2018

Big data & DAM: A power partnership for your content strategy

Find out why digital asset management gives marketers the helping hand their content strategy sorely needs to keep up with the data revolution.

April 2nd 2018

The ultimate guide to green marketing swag

The main goal for event swag is to give people something branded that they will use to keep your company top-of-mind, right? So why not give them something (or many things) that you know they’ll get some use out of while giving some recyclables a second life.

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