Lessons in branding

The articles in this category cover a range of topics, from in-depth analyses of major brands and their marketing strategies, to the latest trends and best practices in branding. In addition, this category offers tips and guidance for brand marketers looking to improve their efforts and drive business results. Whether you're just starting out in the world of branding or are an experienced professional, this category has something for everyone looking to learn more about the art and science of branding.

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April 1st 2015

Why your brand is the most important asset of your company

The brand is the core of all your marketing efforts. Done correctly, branding can instantly define what makes your product more desirable than similar products.

March 3rd 2015

Best rebrands of the last decade

Sometimes brand management means going all of the way. Here is what we learned from some of the best rebrands within the past decade.

November 26th 2014

How to get the most mileage out of your brand's content

Use these steps to make your brand's content count. Use brand management best practices by ensuring consistency and increasing frequency of quality content.

August 22nd 2014

How we rebranded Bynder in one week

If that sounds incredible and unrealistic to you, that’s because it sort of is. Take my word for it, however, it’s the truth – exceeding expectations

September 5th 2017

Why advertising materials are the most effective marketing tool

How effective are promotional products as a marketing tool? Does using a pen that has a your logo printed on it make people actually want to buy your brand?

December 23rd 2013

Cloud-based storage: Your best bet for strategic brand management

Think back over the past year to all the different forms of marketing you have been exposed to. Chances are, the messages that stick out in your mind are closely associated with a strong brand.

October 18th 2012

7 most common brand management mistakes

In the past decade, brand management has evolved into a multi-faceted responsibility. Here are seven common mistakes to avoid when managing your brand across traditional and digital platforms.

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