Lessons in branding

The articles in this category cover a range of topics, from in-depth analyses of major brands and their marketing strategies, to the latest trends and best practices in branding. In addition, this category offers tips and guidance for brand marketers looking to improve their efforts and drive business results. Whether you're just starting out in the world of branding or are an experienced professional, this category has something for everyone looking to learn more about the art and science of branding.

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August 4th 2016

5 branding lessons to learn from Pokemon

5 branding lessons to learn from Pokemon's success and why the old brand has gained a huge ROI from consistent branding and evolving with new technology.

June 21st 2016

N is the new icon – a Netflix original?

Find out what Netflix's new icon means for their original logo and overall brand image.

May 26th 2016

How automation fuels creative

Learn the three ways marketing automation can power better creative for brands, agencies, or anyone looking to broaden their creative capacity.

May 25th 2016

Will pharma lead healthcare in the digital marketing revolution?

Will Pharma Lead Healthcare in the Digital Marketing Revolution? Read the new Bynder blog post and discover how to connect with a digitally-empowerd audience.

May 13th 2016

How brands will change fast, or fail hard

To tell better stories, brands must get more authentic. What does that mean? Being purpose-driven and data driven, to start, leading to greater understanding

May 13th 2016

Changing along with the digital marketing landscape

Predicting what will win in the digital marketing world of the future. How embracing change and getting better processes in place will be our best chance.

May 1st 2016

How to build a brand people trust

While there’s no single formula for creating confidence, some of the best-trusted brands have used these brand management strategies.

September 15th 2015

5 ways to amp up your personalization strategy

People have short attention spans these days: What can marketers do to keep their audience’s attention? Get personal. Make it about them.

June 29th 2015

What Is all the fuss about branding automation?

Branding automation (BA) is a category of cloud-based software intended for use by brand management specialists. BA automates and streamlines day-to-day operations by making each stage in the content lifecycle - creation, cultivation and consumption - more efficient, standardized, and scalable.

May 15th 2015

How to overhaul a brand

While rebranding can present many challenges, it can also produce large payoffs, from increasing sales to standing out from the competition. To make sure your rebranding efforts are successful, here is what you should think about ahead of time.

May 14th 2015

Lead gen marketing vs awareness

There are times when you might need to focus on one more than the other. These guidelines can help you determine which content marketing strategy will work.

April 11th 2015