Lessons in branding

The articles in this category cover a range of topics, from in-depth analyses of major brands and their marketing strategies, to the latest trends and best practices in branding. In addition, this category offers tips and guidance for brand marketers looking to improve their efforts and drive business results. Whether you're just starting out in the world of branding or are an experienced professional, this category has something for everyone looking to learn more about the art and science of branding.

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February 20th 2018

5 reasons why great brands don’t win everyone’s heart

When it comes to brand management, here are five reminders why it's ok if your brand doesn't appeal to everyone.

February 6th 2018

5 branding blunders; 5 reasons to get a DAM

Discover a selection of five branding blunders that could've been avoided if they had just used a digital asset management system.

February 2nd 2018

Humans are changing – How to adapt your brand

Within the last decade, we’ve seen a shift in the way humans think. Verbal intelligence scores are dropping, while visual and nonverbal intelligence scores are rising—as shown by the data.

January 9th 2018

How to increase the CTR of your CTAs

It can be clever or creative, but if it doesn’t make customers take action, it’s not effective. Click for tips on increasing the CTR of your CTAs.

January 9th 2018

How to conquer clutter and boost your productivity

Productivity expert D. Allison Lee offers handy tips on reducing clutter in your work life and getting more organized in the new year.

December 22nd 2017

Get more out of branded content in 2018

Looking to get more value from your content in 2018? Check out our top branding tips.

December 22nd 2017

Top fashion e-Commerce sites that make online shopping seamless

Discover the online fashion retailers that are revolutionizing the online shopping experience with their e-Commerce platforms.

November 17th 2017

Fashion x tech: branding’s hottest collaboration

Discover what fashion can learn from the tech and digital asset management world to ensure that they stay relevant in times to come.

August 30th 2017

Does your brand manager have these 5 essential skills?

Brand management is vital to the success of any organization. In this blog, learn the 5 essential skills required to be an elite level brand manager.

August 18th 2017

The world’s most valuable brands: how Amazon disrupted retail landscape

Discover how Amazon disrupted the retail landscape by delivering a seamless brand experience that compels its audience to stay loyal.

January 28th 2020

The top 5 uses of DAM for tech companies

Tech companies can scale branding, enable sales teams, and increase knowledge sharing across the growing organization with an intuitive DAM tool.

May 10th 2017

The magic of tidying your digital files

Disorganized files and folders can add stress and time to your daily work life. Declutter with DAM to improve and strengthen your brand operations.

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