Lessons in branding

The articles in this category cover a range of topics, from in-depth analyses of major brands and their marketing strategies, to the latest trends and best practices in branding. In addition, this category offers tips and guidance for brand marketers looking to improve their efforts and drive business results. Whether you're just starting out in the world of branding or are an experienced professional, this category has something for everyone looking to learn more about the art and science of branding.

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May 31st 2018

5 ways to help your team be more creative

With an ever-increasing focus on the science of marketing, have we forgotten about the art? Check out our five tips for helping your team boost those creative juices!

May 4th 2018

Lessons in logo design: Have we finally forgiven Instagram?

Two years ago, Instagram redesigned a once iconic logo, and not everyone was happy. 24-months later; have we forgiven them?

May 1st 2018

The 5 habits of successful brand managers

Brand management practices have changed a lot over the years. Given the pace of social and technological change, it’s always good to get a refresher on what it takes to manage a brand in style these days.

April 24th 2018

How to build a fashion empire on Instagram in 5 simple steps

Fashion Nova have created a global network of 11 million+ #NovaBabes with nothing more than Instagram. How did they do it?

April 10th 2018

The art of the handoff: Get creative projects to the finish line

For fast-moving creative teams working against tight deadlines, effective handoffs are critical. To quickly move ideas forward, each stage of the creative process has to connect smoothly with the next.

March 22nd 2018

Can branding be measured?

How strong is your brand? We analyzed the biggest and best brands of today to discover the ingredients for a strong and successful brand.

March 20th 2018

Revealed: State of Branding Report 2018

The results from the State of Branding report 2018 have been revealed. Take an in-depth look at the current state of brand marketing to find out how today’s marketers aim to retain their competitive edge in 2018.

March 13th 2018

How Nautilus saves time and designs better with Bynder

Fitness giant Nautilus share their own experiences of using Bynder to manage their creative content. Creative director Michael Robinson explains how Bynder helped them save time and boost productivity when producing content, while making it easier to share digital assets with stakeholders.

March 6th 2018

Commodity branding: How to create a world-famous brand with toilet paper

Most people will agree that toilet paper is one of the most boring products to market out there. But with a solid branding strategy, it's always possible to stand out from the crowd.

March 1st 2018

Email Marketing - 7 tips to improve your campaigns

Email is the oldest form of communication on the Internet, but it’s not going away anytime soon. So what does it take to maximize the impact of your email marketing campaigns? Here are the top tips.

February 28th 2018

5 brands showing the world how chatbots should really be done

See our selection of 5 brands that are revolutionizing how chatbots are used for digital marketing, customer service and branding in 2018.

February 21st 2018

A brave new world: the story of brand activism and the audience who expects more

Brand activism sparks public conversation about pressing social issues and impacts a business' bottom line. But, who gets it right? Read on to discover more.

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