Lessons in branding

The articles in this category cover a range of topics, from in-depth analyses of major brands and their marketing strategies, to the latest trends and best practices in branding. In addition, this category offers tips and guidance for brand marketers looking to improve their efforts and drive business results. Whether you're just starting out in the world of branding or are an experienced professional, this category has something for everyone looking to learn more about the art and science of branding.

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July 9th 2020

3 reasons your brand needs to make use of user-generated content

It's increasingly important for brands to be "consumer-centric". A powerful way to humanize your marketing and better connect with consumers is the use of user-generated content(UGC).

June 10th 2020

The State of Branding Report: COVID-19 Edition—Key Findings

Bynder surveyed 301 brand and marketing professionals to discover the impact, priorities, and future plans of brands in the midst of COVID-19.

April 22nd 2020

COVID-19 is putting "Brand Purpose" to its true test: Here's the do's and don'ts

How can businesses respond to the coronavirus crisis in a way that aligns with their brand purpose and core values? Learn the do’s and don’ts here.

April 9th 2020

The world’s most valuable brand: Apple’s secret to success

Ever wondered why the world's most valuable brand is so successful? Read our blog post and discover the branding secrets of Apple that will work for you.

March 17th 2020

The 4 marketing trends to take note of in 2020 (and the brands already acting on them)

What are the top marketing trends for 2020? And which of today’s brands are leading by example? Find out here.

March 5th 2020

How to identify your most valuable brand assets

Learn how to identify the most valuable brand assets and grow your corporate identity with effective tools for brand management.

December 12th 2019

How DAM helps Direct-to-Consumer brands to ditch the middlemen

Are you a direct-to-consumer brand? Learn how digital asset management can help you grow a future-proof brand fit for the digital era.

December 11th 2019

Customer spotlight: How one of Europe’s largest financial groups operate as one unified brand with Bynder

One of Europe’s largest financial groups, Nordea, needed to work closer together across multiple markets and communicate a unified, unique, and consistent brand identity—with the goal of becoming "one Nordea" worldwide.

November 25th 2019

A new wave of digital disruptors: Direct-to-Consumer brands (and the secrets to their success)

Direct-to-Consumer brands like Casper and Glossier are ripping up the rulebook on how to talk and sell to consumers, and it’s reaping serious rewards. Here's how.

October 23rd 2019

Nobody using your brand guidelines? Here’s why

One of the main reasons for any set of brand guidelines not being used is that they’re overly complicated, and often stuck in the past. See how to ensure your brand is consistent, recognizable, and fit for the digital era.

October 8th 2019

Context is queen - chapter 5 - merger

Going into a merger and wondering how to manage your branding? Hesitate no more, our Studio product is what your creative team needs.

September 19th 2019

Fit for the fast lane: How automotive brands use DAM to stay ahead of the curve

The automotive industry is experiencing a large-scale gear shift—calling for a change to both business models and processes, and a fresh approach to brand and marketing operations. See how DAM can help.

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