Lessons in branding

The articles in this category cover a range of topics, from in-depth analyses of major brands and their marketing strategies, to the latest trends and best practices in branding.

Riding the rebrand wave? Here’s what you need to know

Riding the rebrand wave? Here’s what you need to know

Branding has emerged as a top priority for companies looking to differentiate, and 2019 is shaping up to be the year of the rebrand. Before companies take the leap, here are three things to consider.

Ready for a rebrand?

Learn how digital asset management solutions like Bynder can help companies going through a rebrand.

The brands we love, love the planet

Brand activism is here to stay, and companies must support causes and act on issues that are in line with their values. As more companies are embedding sustainability initiatives into all aspects of business, they should look for inspiration from the brands that do this right.

Consumers share their priorities and pet peeves when engaging with brands

Consumers share their priorities and pet peeves when engaging with brands

In light of our annual State of Branding Report, we surveyed over 1,000 US citizens aged 18-100 to get their consumer perspective on what matters most to them when interacting with brands, and determine what strategies are most effective for capturing their attention.

#CreateMore brand consistency: tell your story with clear, customizable Brand Guidelines

Brand consistency is the key to building a strong and successful brand. See how Bynder's Brand Guidelines help brand managers to ensure their brand identity is always consistent and controlled, while sending out the right message to your audience.

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Infographic: The digital buyer’s journey for CPG brands

Infographic: The digital buyer’s journey for CPG brands

Learn how digital content influences consumer behavior along the customer journey in this infographic.

2019 State of Branding Report: key findings into the thoughts and challenges of the modern marketer

2019 State of Branding Report: key findings into the thoughts and challenges of the modern marketer

From emerging tech investments to the challenges of social media algorithm changes, the State of Branding report 2019 reveals key insights into the challenges, priorities and opportunities of 500+ marketing decision-makers in 2019. Check out some of the key findings here.

How to deliver a winning customer experience

How to deliver a winning customer experience

World-leading research firm Forrester recently released their business Predictions, and the growing focus on customer experience is a major takeaway. This article will discuss what it takes for brands to create a CX to remember.

How to enhance your digital content with online feedback

How to enhance your digital content with online feedback

With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this.

How to set your brand up for World Cup glory

With half the world's population set to tune into the 2018 FIFA World Cup, it spells one of the world's biggest marketing opportunities for brands. Read on to find out how you can get your marketing tactics right.

Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message.

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