For more than 160 years, TÜV SÜD has been the trusted partner of choice for safety, security, and sustainability solutions. With 28,000 employees across 1,000 locations worldwide, its experts specialize in testing, certification, auditing, and advisory services for products across a range of industries.
The need to adapt to today’s digital-first economy
Sustainability and digital innovation are central to TÜV SÜD’s business practices. Yet internally, there was a real need for digital transformation—particularly within its content operations.
Before Bynder, the 28,000-strong TÜV SÜD workforce relied on an intranet powered by a physical server in Germany to manage digital assets. For its employees, accessing and distributing content was slow, manually intensive, and the system was limited in functionality— essentially a static storage repository. This often hindered collaboration, limited content ROI, and delayed time-to-market.
We were looking for more than just a file storage system. We wanted a solution that could be a single system of record for all TÜV SÜD digital assets, streamlining our content processes.Michelle Tan Jun Qiong
Senior Manager of Global MarTech at TÜV SÜD
TÜV SÜD’s Senior Manager of Global MarTech spearheaded the search for an upgrade, selecting Bynder’s best-in-class digital asset management (DAM) platform to:
- Serve as a single system of record for quick access to brand-approved digital assets, driving higher content ROI.
- Provide a centralized home for brand guidelines and rules surrounding asset usage, ensuring consistently on-brand content experiences.
- Automate content request and approval processes for faster time-to-market.
- Integrate with best-of-breed technologies across its martech ecosystem to streamline workflows and distribution.
Bynder’s experts worked closely with TÜV SÜD to provide a DAM platform tailored to its unique needs and goals: unlocking more value from its digital assets, reducing manual admin, and serving its diverse customer base with personalized, omnichannel content experiences that fuel business growth.
Smooth onboarding for high adoption
For large enterprises like TÜV SÜD, embedding new technology into the daily workflows of employees can be an uphill battle. To ensure maximum user adoption from day one, Bynder’s dedicated onboarding program focused on:
- Providing a configurable, intuitive platform that reflects the ‘look and feel’ of TÜV SÜD’s brand identity
- Integrating Bynder with adjacent systems (e.g. its CMS Sitecore) for a seamless user experience.
- Sharing best practices and training to maximize ROI from the DAM not only during implementation but also as business needs evolve.
I've implemented various marketing tech solutions at TÜV SÜD – Bynder has been the most professional, hands-on, and structured onboarding I've experienced.
Amplifying brand impact
From consumer product testing to regulatory compliance, TÜV SÜD’s broad suite of end-to-end solutions serves businesses across many industries, so it’s vital that its content experiences are targeted, contextualized, yet consistently on-brand.
With Bynder’s Content Experiences for User Community, TÜV SÜD’s employees and external agencies can access the latest brand guidelines, persona-based hubs, and go-to-market assets instantly.
We can now share a direct link with our agencies or contractors direct to the TÜV SÜD guidelines, and they don’t even need to be Bynder users which is really convenient.
No longer limited to static PDFs and a one-size-fits-all marketing approach, teams can now translate brand assets into curated, on-brand content experiences that better appeal to the nuances of its diverse target audience groups, strengthening customer engagement and overall brand impact.
Enabling omnichannel digital experiences
With a diverse customer base and a proliferating number of channels in which to engage them, TÜV SÜD has used Bynder’s Content Experiences for Omnichannel to transform its approach towards content distribution at scale. Digital assets are automatically optimized for channel, audience, and SEO requirements, reducing time-to-market and improving website performance.
We no longer need to keep multiple versions of the same asset for different channels and sizes.
By automating the process, teams no longer need to devote time and resources to asset optimization, webpage loading speeds are quicker, and TÜV SÜD can deliver targeted digital experiences across every touchpoint.
One of the biggest successes with Bynder is creating a seamless exchange of assets between Bynder and our website.
Scaling creative output with Bynder Studio
Eliminating content production bottlenecks and empowering local markets to create brand assets themselves were key priorities for TÜV SÜD. Bynder Studio enables TÜV SÜD’s designers to build pre-approved brand templates for regional teams to quickly generate and localize on-brand images and videos in high volume, significantly scaling overall creative output.
We’re using Studio for social media and digital ads – and it’s easy enough to use that we don’t need to depend on the design team all the time.
Design teams can now focus their efforts on high-value creative projects, while local teams can deliver region-specific content experiences that uphold TÜV SÜD’s brand standards.
We had a brand refresh recently and Bynder Studio was instrumental in ensuring that our social card templates were successfully conveying the new brand identity.
Discover the benefits of Bynder’s best-in-class DAM platform for your organization
Book a demo with one of our DAM experts and see why Bynder is rated as the Leader in enterprise DAM. From centralized file storage and secure asset sharing to better brand consistency and project collaboration, we have a tailored solution to fit the needs of each and every customer.
