With over 120 years of experience and a global workforce of 60,000+ employees, Siemens Healthineers is a world-leading provider of medical technology on a mission to shape the future of healthcare.
The German company pioneers breakthroughs in healthcare and helps overcome the world’s most threatening diseases while striving to expand access to care for everyone, everywhere. From diagnostic and therapeutic imaging to molecular medicine and cancer care, an estimated five million patients worldwide benefit from the company’s innovative technologies and services every day.
Setting the scene: The need for DAM
Harnessing the latest advancements in AI and digital technologies is integral to Siemens Healthineers’ mission to transform healthcare, so the company knows all too well the benefits digitalization can bring.
Yet when it came to its digital assets, the company was relying on an outdated, decentralized media database to manage content. The lack of integration with other key systems meant there was no single solution for handling digital assets, which not only caused confusion among the workforce about where digital assets were stored, but made it resource-intensive to find, update, and use publish-ready content.
Getting more value and usage from its existing assets was therefore hindered, leading to extra costs on purchasing and producing content externally.
A digital transformation was needed, spearheaded by Bynder’s AI-powered DAM solution that could centralize its entire library of digital assets and integrate with its wider marketing tech landscape. All-in-all, Siemens was looking for a "single source of truth."
We were looking for a future-proof solution which could integrate with our wider digital marketing ecosystem.Andre Koegler
Digital Strategy & Tools, Creative Services at Siemens Healthineers
Key challenges to solve
When you’re a company of Siemens Healthineers’ size, automating manual processes with the right tech can produce huge benefits. With Bynder DAM, it saw the potential to drastically save time for its thousands of employees and save millions in content-related costs.
To achieve that, the solution needed to:
- Centralize its tens of thousands of marketing and communication assets for quick access, usage, and reuse for 60,000+ employees and external parties.
- Integrate with previously disconnected systems and marketing tools, enabling a seamless exchange of assets and data across the content lifecycle – from upload to publishing.
- Automate and shorten manual processes such as searching for assets, detecting duplicates, and distributing publish-ready content.
Before Bynder, so many tasks were manual and repetitive—over multiple systems—when it came to managing our assets. And there was a lack of certainty among the workforce regarding where to find the latest digital assets.Andre Koegler
Digital Strategy & Tools, Creative Services at Siemens Healthineers
Rising to the challenge: The solution with Bynder
Siemens Healthineers now has 30,000 users and 40,000+ assets onboarded to Bynder’s AI-powered DAM solution, bringing transformative benefits to its content operations.
€3.5M+ estimated cost savings and counting
“Paying for stock imagery, videos, and licensing to feed its marketing and communications was a major expense before Bynder – the lack of centralization and ease of access for its employees frequently led to siloed teams purchasing assets externally, rather than using what they already had.
With Bynder’s AI Search capabilities, users can intuitively search by image (whether it’s internal, external, or a URL) to find visually similar assets stored in the DAM (no keywords needed).
Asset retrieval has been improved hugely by using Bynder’s AI Search functionality as teams can now find stock imagery more easily. This in turn has had cost-saving benefits as they don’t need to rebuy stock images.Andre Koegler
Digital Strategy & Tools, Creative Services at Siemens Healthineers
Siemens Healthineers’ Jennifer Klancar (Account Manager, Production & Service) estimates they purchased 3,500 stock images (including licensing) at an average cost of €200 since using Bynder, which amounts to a €700K investment. They’re now averaging six reuses per asset (expected to grow up to 15), where there was previously none before Bynder.
Across the board, Siemens Healthineers is saving €3.5M+ in costs from the volume of assets that can be reused again and again, rather than purchasing new assets externally. By continuing to leverage Bynder’s AI Search capabilities, Siemens expects these cost-savings to double as the average reuse per asset grows.
Duplicate Finder: "Making the impossible, possible"
When uploading assets to Bynder DAM, duplicate files are automatically detected and removed, without needing manual intervention from users. For a company as large as Siemens Healthineers, this feature is priceless.
On average, 50-70 assets are uploaded to the DAM every week – and these can come from as many as 200-300 different people across the company.
We get requests to upload assets from teams in Germany and America, and we have over 30,000 users. Now with the Duplicate Finder, we have a 'quality gate' that flags those duplicate images and we can send them back to the requester.Andre Koegler
Digital Strategy & Tools, Creative Services at Siemens Healthineers
Adjacent to Bynder, Siemens has been in the process of migrating thousands of assets from its legacy system, and the Duplicate Finder has saved countless hours and resources by not having to manually audit files throughout the process.
If we didn’t have Bynder’s AI Search functionality, the identification of duplicates would have taken us…forever. It basically would have been impossible.Andre Koegler
Digital Strategy & Tools, Creative Services at Siemens Healthineers
Average file-search time reduced from five to two minutes
Alongside the benefits of Bynder’s AI Search, creating a tailored asset taxonomy that matches the “lingua franca” of the company has also ensured all stakeholders can intuitively find assets faster than ever before – whether it’s searching by image or text keywords.
Sharing files is 70% faster than before
Particularly valuable to their in-house creative team, Bynder Express enables them to share large, unedited files from photoshoots for briefing and production directly in Bynder—singly and in bulk; internally and externally.
For a company like Siemens Healthineers, being able to distribute content quickly to colleagues and across its marketing channels ensures they can remain agile and speed up time to market.
The usability of Bynder was the key USP for us; everything is so easy to use and the transparency it enables across the organization provides real peace of mind.Andre Koegler
Digital Strategy & Tools, Creative Services at Siemens Healthineers
Better collaboration across the content lifecycle
From briefing to final feedback, stakeholders can collaborate on creating, editing, and reviewing content directly in Bynder with the Asset Workflow module, helping to create marketing materials quicker and in higher volumes than ever before. Within the first year, more than 1500 workflow jobs were created in Bynder, with productivity reportedly improving by 202%.
Integration and data exchange with key applications
Building a more scalable and future-proof digital ecosystem was seen as a key goal for Siemens when bringing on Bynder. Integral to this was integrating its martech stack and other technologies across its content operations.
Whether it’s a CMS, Intranet, or sales enablement solution, Bynder now operates as the central connector with adjacent marketing tools and systems; automating the flow of data and assets for a more efficient process. Fewer manual errors, faster asset distribution, and more time to focus on higher-value tasks. Explore Bynder’s pre-built integrations.
Ready to harness the benefits of AI + DAM for yourself?
Over 4000 global organizations rely on Bynder to manage their content operations: from brand consistency and project collaboration to centralized file storage, we have a tailored solution to fit the needs of each and every customer. Why not see what Bynder can do for you with a free demo?
