Context is queen - chapter 4 - campaigns

Campaign it already! How Bynder helps speed up product launch campaigns

When you’re excited about getting a shiny new product out to the masses, the compulsion to get it out fast can be strong. When launching a campaign, timing is everything, so you can’t afford to come up against an unexpected bottleneck in the process. That’s why accessing, sharing, and collaborating on campaign materials prior to launch needs to be as frictionless as possible to ensure everything goes to plan.

Let’s look at the hospitality company Rocketeer that is launching a new product. Their in-house creative team needs to collaborate with an external agency to get the new visuals finalized. How is Bynder facilitating this process?

Searching made simple

For the Rocketeer creative team, searching for the right content is a breeze with Bynder. Assets are tagged with keywords that match their business lingua, which are then used as filters when searching for what they need. As a result, there’s no guesswork about which folders have what files; applying filters to drill down the search is much more intuitive and similar to most webshop experiences.

For example, Monica from Marketing regularly checks for new campaign materials so that she can share it with her team and external agencies. Because she’s regularly carrying out the same search, she can simply save it as her own personal filter. When she starts working with a new agency partner, she can then share this search path with them as well, helping to cut down on the mundane manual work.

Once the right content is found, the Rocketeer team is ready to collaborate on it!

Simplifying feedback rounds for assets

We've shown how Rocketeer uses Bynder to find the right campaign for the product launch. Now, as part of their new product launch campaign, Rocketeer is working on a launch video. Fortunately, all relevant stakeholders can collaborate on all ongoing campaigns in one single space using Bynder’s Creative Workflow module.

Once in the campaign container, all campaign jobs in progress are listed for a handy overview. As a marketer, I can simply filter these so I only see the ones I’m working on. In order to start working on the new launch video, the first step is to create a new job, which can be done directly from my personalized homepage.

The marketing team has already met with the creative agency that is tasked with creating the launch video, so the creative brief is attached to the Workflow job for reference.

The steps in the Workflow job are already predefined for this specific product launch, which makes it clearly accessible to the people who will be involved in the project. That way, we can cut out the endless back-and-forth emails with the agency to get the project up and running.

After the brief is submitted, the agency uploads the first version of the launch video and any supporting materials. In the editor, the marketing team can easily leave annotations to make changes, and finally approve and/or reject the assets. Approval frames around approved assets helps to ensure that everyone knows what assets have been reviewed. After the first round of feedback, Bynder’s version control allows the creative agency to simply upload a new, revised version of the launch video.

This feedback loop continues until everyone’s happy with the end result, and the final content has the green approval frame around it. Not only is this much clearer and more efficient than via email, but enabling open feedback with multiple revision rounds ensures that content quality standards are always high for Rocketeer! With the video asset finished, it can be uploaded to the Asset Library, ready to use, and ready for the public!

By getting everyone on the same page and clearing the way for open communication and feedback, all-too-common campaign bottlenecks were eliminated for Rocketeer with Bynder’s Creative Workflow!