It’s no surprise that branded assets are critical to the success of our content marketing efforts. The right creative assets peppered throughout a web page or included in a social post can make a huge difference in holding the attention of our readers.
Your target consumers are constantly bombarded with content from all directions. Your audience’s attention is like gold dust, and your content only has moments to influence whether they stay or leave your site.
The number of digital assets that need to be managed to help bring your brand’s content to market can be overwhelming though. From image and video files to internal guidelines and sales collateral, the sheer volume of files that need to be added, stored, resized, and maintained means that busy teams can fall into unhelpful habits. A lack of taxonomy means that assets aren’t named clearly and obsolete files continue to flood your CMS image library, resulting in precious time being wasted, day after day, as you desperately hunt for the exact assets you need.
This can be disastrous for team collaboration, and there are wider implications too. Existing content can become underutilized and difficult to locate, outdated assets soon start accumulating on your website, and before you know it, a new social campaign has been launched — using the wrong image file.
All of this can greatly impede your ability to provide exceptional content experiences for your audience, waste resources, and hurt your marketing ROI.
That’s where integrating your CMS with a DAM can help your organization turn things around — and quickly. It allows your CMS to concentrate on what it does best, while the DAM can be harnessed and exploited fully for the job it’s meant to do — act as the single source of truth for everything related to your digital content.
Why should I integrate my CMS with a DAM?
Connecting Bynder’s open and composable DAM with a CMS (Content Management System) opens the door to numerous new benefits:
Taking this approach allows any updated assets to be clearly marked as ‘approved for use’ — and stored in a way that provides users with a ‘single source of truth’.
It means that direct publishing can be carried out with confidence. Users can pull assets directly from the DAM within the CMS, so there’s little risk of outdated content making it into your CMS (and ultimately being published). This means more brand consistency and a more streamlined process.
What’s more, the integration enables assets to be updated automatically in the CMS whenever a new version is uploaded in the DAM.
- Integrating a best-of-breed DAM with your CMS also helps foster stronger team collaboration. By efficiently centralizing assets and automating workflows, teams can save time by reducing time spent on administrative tasks, allowing them to focus more on being the writer/marketer/strategist that they are.
- Connecting your CMS with a DAM instantly streamlines the process of importing assets and files, providing a more seamless and intuitive user experience.
- Organizations can get their content to market much faster and therefore deliver exceptional content experiences more efficiently. Marketing campaigns can be executed with agility and launched on time, meaning that the chances of achieving audience engagement also increase.
- Lastly, an integration of this kind allows your teams to repurpose content more efficiently and effectively. Organizations can maximize the value of their content investment because assets are now far easier to find, update, and reuse — leading to improved levels of content ROI.
Bynder currently offers 23 CMS x Bynder integrations — including integrations with Contentful, Contentstack, SiteCore, WordPress, and Drupal.
This type of integration can be a game-changer for organizations with complex global go-to-market strategies that need to cater to multiple brands, sub-brands, and product lines.
Take Schroders, for example:
“The integration between Bynder and Contentstack has become really important to us. When we first reviewed how we would transition into a headless CMS, Bynder was a big player in that, in the sense that the integrations were quite seamless. It meant that we didn’t have to move away from a platform that we had already invested in.
“We implemented Dynamic Asset Transformation so that Contentstack could pull through the transformed assets without having to edit the size of an image every single time we wanted to display it on our website.
“One thing I love is that Bynder is constantly evolving and adapting and shifting, and it makes our day-to-day life much easier.” — Farzana Ali, Brand and Advertising Manager, Schroders
Read the full customer story
Every CMS needs a DAM integration
Bynder’s open and composable DAM platform integrates with best-of-breed CMS solutions so that brands can quickly, seamlessly, and efficiently access and utilize all the digital assets they need to power their content production.
Bynder’s DAM solution is trusted by some of the biggest brands in the world (Spotify, Five Guys, Mazda, and more). What’s more, it offers cutting-edge capabilities like AI-powered search, including using imagery to search or search without metadata, so that you can find what you need in seconds.
The TLDR? Integrating your CMS with Bynder’s DAM solution can enhance your content production processes, accelerate go-to-market times, boost audience engagement, and unlock exceptional content experiences.
Unite, create, and thrive with Bynder. Book a demo to find out more.
