Cloudinary vs. Bynder in 2025: Key differences
Bynder offers a market-leading DAM according to both Forrester and G2; while vendors like Cloudinary — a media asset platform — are not recognized as a contending DAM by the same vendors. Instead, Cloudinary places its focus on solving a different problem; leading with image and video asset optimization, rather than as a DAM.
While the Cloudinary platform possesses some features that may appear to be similar, its equivalent DAM offering lacks the superior capabilities of Bynder.
Let’s now take a look at how the two vendors compare, in more detail.
AI capabilities
While Cloudinary’s AI focus is primarily on providing its users with the ability to transform and optimize media assets using generative AI, Bynder has strong AI capabilities that span all stages of the asset lifecycle.
From creation and categorization to management and distribution, Bynder supports teams in maintaining consistent branding and organization of their assets and can handle a diverse range of digital asset types.
A big difference between the two vendors is that the vast majority of Bynder’s AI-driven features are developed in-house. It means that Bynder can continue to directly invest in new features while also giving customers full and secure control over how they use AI.
Let’s take a closer look into how Cloudinary and Bynder’s AI features compare:
Cloudinary | Bynder | |
Auto-tagging and facial recognition | Yes | Yes, plus speech-to-text capability which automatically enriches assets with new, relevant metadata |
Native, AI-driven search | No | Yes, including Duplicate Finder, Duplicate Manager, and Text-in-Image search |
Generative AI content creation for written content | No | Yes, Bynder’s AI Assist feature as part of its Content Workflow solution |
Image and video optimization and delivery | Yes | Yes, Bynder’s Studio solution |
Scaling content operations
In terms of driving the upscaling of content operations, Cloudinary's focus is not on creating new assets, but on helping users transform their existing assets. Bynder, however, offers three solid solutions for teams wanting to scale their content operations without running the risk of compromising content quality or brand consistency — Content Workflow, Studio, Asset Workflow, and Print Brand Templates.
Bynder’s Content Workflow powers websites and blogs by facilitating the management of all the complex processes involved in producing editorial content; allowing the structured scaling up (or down) of content production. Teams can also leverage AI-powered features such as AI Assist to utilize generative and transformative AI — on their terms, in line with their own organization’s policy, and in a highly secure way.
Bynder’s Studio empowers your entire team to create on-brand content at scale, create/optimize image, print, and video content with ease, and leverage AI to generate translations in an instant.
Asset Workflow allows teams to set up configurable workflows that help them brief, proof, and approve assets; with approved content automatically stored within the content library for accessing whenever it’s needed.
By contrast, Cloudinary does not offer specific tools or workflows tailored to editorial content production.
Integrations
With Bynder’s open and composable architecture, users can seamlessly connect their existing ‘best-of-breed’ technologies with the Bynder DAM (including PIM, CRM, etc). Bynder also offers a choice of over 125 integrations for its users — that’s more than twice as many as Cloudinary.
In addition, Bynder’s integrations library comprises both upstream and downstream applications; none of which require developer support to set up.
Analytics
Cloudinary offers a video analytics feature for video assets delivered through its Cloudinary Video Player, and the ability to generate basic DAM usage reports. It does not, however, inherently include robust performance monitoring capabilities, and more in-depth reporting appears to only be available with a more expensive plan.
Bynder’s Analytics solution helps brands unlock the full potential of their content strategy by delivering actionable insights that allow teams to identify which content to amplify or retire, improve content findability, and enhance engagement. And, with access to data on multiple key metrics including content performance, content reuse, and search behaviors, teams can make informed, data-driven decisions to help optimize their next content strategy.
Collaboration
Bynder solutions like Asset Workflow and Content Workflow ensure that teams can leverage workflows to collaborate seamlessly across all stages of the creative process — from review, to approval, to delivery.
Bynder users can also take advantage of Content Experiences (CX) for User Community, which facilitates collaboration on brand, training, and sales enablement collateral.
Cloudinary users are not able to utilize a native dedicated workflow module with equal capabilities — with users only able to share and collaborate on media assets. MediaFlows can also arguably be overwhelming for non-technical users to try and utilize.
Implementation and customer support
Implementation
Teams and partners can be mobilized on Bynder quickly due to its ‘out-of-the-box’ nature; and users can notice the instant impact made, just by completing the initial step of plugging the Bynder DAM into the core of their martech stack.
Additional Bynder solutions can be integrated seamlessly, and all aspects of set-up and implementation are supported by specialist in-house teams at Bynder.
Cloudinary requires customers to invest a significant amount in developer resource to support the set-up and implementation stage. Depending on the requirements of the business, the customer will need to ensure that the right customizations and development work are carried out before it’s finally ready to use.
Customer support
Cloudinary relies primarily on providing support documentation and ticket-based support to its users, where they can submit requests through a ticketing system. These methods can be effective for addressing common issues but do not facilitate the solving of more complex support cases. That said, Cloudinary can offer additional customer support for users on request — available for an extra charge.
Bynder takes a more proactive approach by providing each customer with a dedicated in-house onboarding service to assist them through the onboarding phase. Beyond this point, ongoing support is available as and when it’s needed, with access to specialist Bynder support teams and a client portal where tailored assistance can be delivered swiftly.
Ready to explore what Bynder’s DAM can bring to your business?
Bynder is the market-leading DAM solution; with its ability to extend beyond basic ‘media asset management’ and into the realms of translating brand assets into powerful content that can make a direct business impact.
Brands can quickly, efficiently, and securely access, manage, and utilize all the digital assets they need to power their content production by harnessing Bynder’s powerful open and composable DAM platform and seamlessly integrating it with today’s best-of-breed technologies. In short, there’s currently no other vendor that comes close to Bynder in today’s DAM marketplace.
Book a demo, and see Bynder in action with one of our experts.
