In today's fast-evolving digital landscape, enterprises need technology that can keep pace with rapid change. At Bynder, we've built our DAM platform with a forward-thinking approach: an open, composable, and API-first architecture that transforms DAM from a simple storage solution into a strategic centerpiece of the marketing technology stack.
This allows organizations to break free from monolithic systems, enabling them to select and integrate the best-of-breed applications across their entire workflow. This means you're no longer constrained by a one-size-fits-all solution, but can instead curate a technology ecosystem that precisely matches your unique business needs and creative processes.
Our platform's open and composable nature allows it to be connected and integrated with creative upstream applications and downstream delivery platforms to improve campaign performance and drive meaningful ROI. This architectural flexibility is more than just a technical advantage—it's the foundation of our innovation strategy.
The building blocks that power Bynder's AI innovations
Bynder’s customer-inspired roadmap and the velocity of our innovation around AI are possible in part because we design our software using microservices and component-based architecture in a manner that enables them to be combined, mixed, and extended so that new applications can quickly be designed, delivered, and adopted by the market. Our proven six-week development cycle, supporting features and enhancements for over 4,000 customers, demonstrates that this rapid development approach can be sustained at scale.
Leveraging this innovative approach, we've developed cutting-edge AI-powered capabilities that solve real marketing challenges:
- Natural Language Search (NLS) allows users to search and find digital assets using common everyday words in over 100 languages regardless of their taxonomy configuration
- Duplicate Manager helps DAM administrators keep their asset bank neat and duplicate-free
- Facial Recognition allows users to easily tag and then find images with specific people
Learn more about Bynder’s AI capabilities in our guide here.
Maximize your martech stack: Bynder's integration approach
As enterprises increasingly seek to maximize their digital content investments, our platform provides the integration capabilities needed to drive business results. This requires tight integrations across their martech stack, which is possible with Bynder’s Universal Compact View (UCV), our programmatic interface for accessing all core functions. The UCV API allows external applications to search, filter, and sort assets, as well as add images, videos, documents, audio, and their original files, derivatives, metadata, and tags.
Whether through our over 130 pre-built integrations or custom connections, we enable workflows with content management systems (CMS), product information platforms (PIM), and marketing automation systems.
Enterprise-grade security meets forward-thinking innovation
Our dedication to an open, composable approach has earned us certification in the MACH Alliance. This certification is a testament to our commitment to continuously delivering innovative solutions that enable our global customers to unite, create, and thrive in the digital-first economy.
We understand that innovation must go hand-in-hand with security. That’s why Bynder upholds the highest security and compliance standards. The company is certified for ISO 27001, ISO 27018, and ISO 22301, ensuring the highest levels of data protection, privacy, and business continuity. Bynder continues to pursue new certifications that align with evolving security and compliance needs, reinforcing trust with customers.
Today, Bynder serves some of the world’s largest enterprises, including Fortune 500 companies and highly regulated organizations across the EU, all of whom rely on Bynder’s security-first approach to safeguard their digital assets and operations.
Learn more about Bynder’s secure, open, and connected DAM and how it can help you modernize your martech stack, build integrated end-to-end workflows, and drive better business outcomes by leveraging modern enterprise frameworks.
