In a digital landscape where the demand for high-quality, timely content experiences continues to grow, companies looking to maintain a competitive edge must optimize asset management in order to grow at scale and meet business goals. Bynder empowers brands to stay ahead with innovative, AI-powered capabilities that enhance content operations, business performance, and, ultimately, revenue.
Bynder’s AI Search Experience has quickly become a trusted solution for brands focused on enhancing content discoverability, optimizing workflows, and scaling digital asset creation, management, and distribution. Now trusted by over 500 customers, including industry leaders like Siemens Healthineers, Oatly, Vodafone, and Campari, Bynder’s AI-powered search capabilities have helped drive an impressive triple-digit growth in ARR within the first year of launch—a powerful testament to the transformative impact Bynder delivers on its customers’ business performance.
AI-powered search: Find the right content faster
Bynder’s AI-powered search capabilities go far beyond traditional metadata-driven searches and enable users to locate exactly what they need—be it a specific campaign image, product shot, or unique asset type. The result? Significant time savings and less manual work, as exemplified by the team at Lucid Motors, who cut admin work by 70% with Bynder’s AI Search Experience—enabling them to meet tight deadlines and achieve greater impact with their content.
Bynder’s AI-powered search capabilities include advanced features like Search by Image, Text-in-Image, Similarity Search, and Speech-to-Text which move beyond tags and analyze visual and audio content directly. This level of precision improves the relevance and accuracy of search results, increases asset reuse, and accelerates project timelines. Ultimately, teams can use assets more strategically, reduce production costs, and build deeper customer connections while boosting overall business growth and ROI.
Face Recognition: Automatic asset tagging and retrieval
Bynder’s Face Recognition is a powerful solution designed for organizations working with large volumes of visual content. This feature allows users to automatically identify faces within images and tag them in bulk—simplifying the process of organizing and then retrieving images of specific people whenever needed.
Bynder customer BDA Inc. experienced firsthand the efficiency gains that Face Recognition can deliver. In just 4 hours, the team at BDA tagged 22,000 photos with faces—a task that would otherwise have taken approximately 110 hours of manual work. This time savings not only optimizes operations but also enables teams to build targeted, timely campaigns and ensures they reach the right audience at the right time with the right content.
You have to have Face Recognition if you’re going to scale. It might be an additional module, but it’s table stakes at this point.Britt East
Senior Digital Marketing Manager at BDA
The future of AI-powered asset management: What’s coming next
Bynder is getting ready to roll out two powerful new AI features—Duplicate Manager and Natural Language Search—that will further enhance asset management and make finding the right content even faster and easier. Designed to help teams work more efficiently and keep their content libraries organized, here’s a sneak peek of what you can expect.
Duplicate Manager: Keep your content library clutter-free
Managing redundant, duplicate files can be a major challenge for large organizations trying to keep their DAM libraries organized and efficient. Duplicate assets can accumulate when multiple contributors, often working in silos, unknowingly upload the same file or a photoshoot generates similar or identical assets. Bynder’s upcoming Duplicate Manager tackles this issue by automatically identifying and flagging duplicate assets, keeping libraries clutter-free. This feature not only saves time and minimizes errors but also frees up valuable storage space and ensures users have easy access to approved content.
Duplicate Manager is particularly valuable during rebrands and visual identity updates. In fact, by detecting even subtle design changes, it enables DAM administrators to ensure that only the latest versions are available across all channels and campaigns. Without a tool like this, maintaining a rapidly growing DAM library would be nearly impossible.
Natural Language Search: The intuitive way to find assets
Bynder’s upcoming Natural Language Search feature is designed to improve asset discovery by allowing teams to search their digital asset libraries using everyday language. This feature reduces the chance of missing relevant assets due to limited familiarity with metadata and taxonomy and makes it easier to find exactly the right asset even if the specific tags aren’t known.
Imagine typing “images of happy employees in an office setting” and instantly receiving perfectly matched results. This intuitive search capability lets teams locate the right assets faster, keeping projects on schedule and enhancing audience engagement through relevant, on-brand content.
Achieve your business goals with Bynder’s AI-powered search solutions
Bynder’s AI-powered search solutions are designed for brands aiming to maximize efficiency, enhance brand consistency, and drive real business impact. With advanced capabilities and features like Similarity Search, Duplicate Manager, and Natural Language Search, Bynder empowers teams to enhance content discovery, speed up campaign execution, and maintain a recognizable brand presence across all channels to meet business goals and maximize ROI.
In just under one year, over 500 brands have leveraged Bynder’s AI-powered solutions to improve asset management and scale their content operations, experiencing firsthand how Bynder can increase productivity and generate tangible ROI. Ready to see how Bynder can support your organization as you scale up content operations? Click the banner below and talk to one of our experts!
