With today’s brands vying to deliver exceptional content experiences that stand out from the crowd and keep consumers coming back for more, digital asset management solutions are increasingly seen as must-have investments to create, manage, and distribute content at scale.
Digital asset management (DAM) platforms come in all shapes and sizes, typically tailored to the unique needs and goals of any given company. To help you make the right decision, this article will provide an in-depth comparison of Brandfolder and Bynder’s key features and functionalities.
1. Brandfolder vs. Bynder
Brandfolder is a digital asset management (DAM) platform that offers basic tools for organizing, storing, and sharing brand assets. Though it offers features like analytics and templating tools, its functionality largely revolves around centralizing content using a folder structure, much like Dropbox's—which is a fit for brands not looking to scale their content operations. Since being acquired several years ago by Smartsheet, a project management platform, Brandfolder's basic capabilities have essentially remained the same.
Bynder offers a comprehensive DAM solution that transforms how businesses manage and scale their digital assets. With advanced tools for asset management, content creation, and distribution, Bynder enables organizations to meet their business goals while safeguarding their identity and strengthening their brand.
G2 is one of the world’s biggest software review sites, providing product ratings by users for users. In their 2024 Enterprise Grid® Report, Bynder has once again ranked as the Leader for digital asset management, receiving the highest customer satisfaction score and showcasing a significant market presence worldwide.
Here are some of the customer satisfaction scores as rated by G2 users:
- 96% of users rate Bynder as 4 or 5 stars
- 88% of users would recommend Bynder to those looking for an enterprise DAM
- Bynder received the highest satisfaction score among all other products in digital asset management
Over 4000+ organizations worldwide selected Bynder as their DAM of choice. Here are just a few reasons why G2 and others see Bynder as a best-of-breed solution for your digital asset management needs.
2. Brandfolder vs. Bynder: AI-powered digital asset management
While useful for basic digital asset management, Brandfolder falls short when it comes to flexibility, extensibility, and meeting the needs of organizations looking to grow at scale. Its limited configurability, rigid structure, and lack of advanced integrations can create content silos, slow down teams, and make it difficult to meet deadlines and maximize ROI. Without the support of innovative AI, content creation and management can become inefficient—leaving teams struggling to scale up as demand increases.
Bynder, on the other hand, offers a centralized system of record for all digital assets able to power the entire digital ecosystem, deliver maximum content value, and maximize ROI. By integrating a bespoke taxonomy tailored to the needs of any organization with cutting-edge AI capabilities, Bynder helps teams scale up content creation, management, discoverability, and distribution to futureproof content operations.
With advanced, AI-powered search functionalities like Search by Image, Face Recognition, and Text-in-Image Search paired with generative and transformative AI, Bynder delivers real business value as it helps teams break down silos, go to market faster, and see tangible ROI.
3. Brandfolder vs. Bynder: Content operations
Content operations are an important part of any digital asset management platform to ensure only up-to-date, approved, and on-brand assets are stored and shared. While Brandfolder offers basic tools for content operations, its limitations in customization, AI functionalities, workflow automation, and handling large-scale content production can hinder fast-paced, dynamic teams.
With Bynder, however, brands can transform their content operations using AI-enhanced content creation tools, automated workflows, and customizable templates. This empowers teams to improve collaboration, speed up execution, and maintain consistency—ensuring that only approved, on-brand content reaches the market. By enhancing content reuse, Bynder helps brands scale content creation, accelerate time-to-market, and maximize ROI.
Bynder’s Studio empowers users to quickly create on-brand content—images, videos, or GIFs—using brand-approved templates, enabling teams to scale content production without sacrificing quality. Through AI-enhanced written content creation, Bynder’s Content Workflow facilitates collaboration, reduces production time, and enables structured content creation at scale. When it comes to streamlining workflows, Bynder's Asset Workflow solution allows teams to brief, proof, and approve assets through configurable workflows, ensuring compliance and brand consistency.
Bynder can also work with InDesign files, along with Photoshop and Illustrator while it also supports more file formats during import, including PSD, Adobe XML, and Sketch.
4. Brandfolder vs. Bynder: Content experiences
The most successful brands leverage a DAM to deliver exceptional content experiences across multiple channels, improving performance and driving higher conversions. Though Brandfolder does offer a few basic automation and AI features, it lacks the advanced capabilities needed to create exceptional content experiences at scale. Limited by its native folder structure and inability to connect seamlessly with the rest of the tools in a thriving digital ecosystem, Brandfolder can restrict a brand’s ability to deliver impactful, on-brand content experiences across multiple channels effectively.
Bynder, on the other hand, offers two additional solutions designed to improve engagement and drive revenue by ensuring the right content is delivered to the right people at the right time. By enhancing engagement, these solutions equip brands to reach their growth goals faster while fostering long-lasting customer loyalty.
Content Experience (CX) for User Community is a solution that allows brands to transform their assets into engaging content that creates real business impact. This solution strengthens brand alignment and supports targeted campaigns as well as internal initiatives such as training or GTM strategies. With the world's most powerful DAM as the foundation, Bynder’s CX User Community helps brands maintain alignment with business objectives, accelerates campaign execution, and translates brand assets into powerful content that drives growth.
Delivering optimized content effectively, efficiently, and automatically is pivotal for market success. Optimized content reduces webpage load time and ensures product and marketing images have maximum impact on every channel and platform—ultimately driving more conversions. Bynder’s Content Experience (CX) for Omnichannel solution automates the transformation of assets for different channels, optimizing content delivery without the need for manual resizing or reformatting—helping brands communicate consistently and effectively with their audiences.
5. Brandfolder vs. Bynder: Security and compliance
Bynder's globally accessible solutions are upheld by strict policies that govern how all data is handled, ensuring your data is always in a safe pair of hands. Bynder is ISO 27001:2013, ISO 27018:2019, and ISO 22301:2019 certified and GDPR, CCPA, and HIPAA compliant, pledging to protect your privacy at all times while ensuring you don't end up a statistic of security error.
Compared to Bynder, Brandfolder lacks certain certifications such as ISO, HIPAA, and PCI-DSS compliance, which might be an issue for organizations with customers that require a high standard of security and data privacy, such as legal or healthcare companies.
Brandfolder alternatives FAQs
What are the main differences between Brandfolder vs. Bynder?
When choosing between Brandfolder vs Bynder, it’s important to recognize that, while both are cloud-based DAM solutions, they serve very different scales and needs. As a basic DAM solution, Brandfolder is suited for small use cases with limited assets; its simple interface is easy to use but lacks scalability. Its folder-based permission system can be restrictive, making digital asset management difficult for larger organizations that require a configurable taxonomy. Bynder, on the other hand, is built to grow with any organization, offering advanced solutions, user group permissions, and the flexibility to support growing libraries. Here are the core differences between the two solutions:
- User interface and experience
- Bynder: Providing a comprehensive DAM solution, Bynder delivers extensive capabilities and an intuitive interface that makes it easy to use this solution as a system of record for your digital ecosystem.
- Brandfolder: Brandfolder is an entry-level option. The platform is accessible to users with varying levels of expertise.
- Target audience and focus
- Bynder: Bynder’s platform supports 4000+ organizations across diverse industries, from consumer brands to manufacturing and technology, delivering solutions that adapt to complex and varied content management needs. Some of the world’s best brands choose Bynder to futureproof their content operations, accelerate business growth, and boost customer loyalty.
- Brandfolder: This system is geared more toward smaller businesses with straightforward digital asset management needs, offering an easy-to-use interface suited for limited asset volumes.
- Customization and brand control
- Bynder: Bynder offers extensive branding and customization options, and organizations can tailor the appearance of their portal to reflect their brand identity.
- Brandfolder: Brandfolder focuses primarily on essential branding control features and offers a few advanced customization options.
- Integration capabilities
- Bynder: Bynder offers a robust and expanding library of 100+ pre-built integrations, along with APIs and custom integration options to accommodate the unique needs of any organization.
- Brandfolder: Brandfolder offers a few integrations compared to platforms designed for large-scale, complex needs and may fall short for large enterprises seeking highly customizable DAM capabilities.
- Scalability
- Bynder: Bynder offers far more extensive capabilities than Brandfolder, including AI-powered search capabilities, automated workflow solutions, AI-enhanced content creation, solutions for omnichannel distribution, powerful integrations, and analytics.
- Brandfolder: While offering essential DAM functionalities, Brandfolder tends to have a smaller feature set that includes templating features, analytics, and basic AI capabilities.
How to choose the best Brandfolder alternative
When choosing an alternative to Brandfolder, consider several key factors to ensure the platform aligns with your specific requirements. Whether your priority is seamless integrations, robust security, AI-powered solutions, or efficient asset management, choose a solution that adapts to your evolving needs. Here are some tips to help you choose the best Brandfolder alternative for your organization:
- Integrations: When choosing a platform, assess its compatibility with your existing tools and software to ensure seamless integration. Consider the software you use for design, marketing, or content management, and make sure they will integrate with the Brandfolder alternative.
- Security: Prioritize platforms that offer robust security features like encryption, access controls, and compliance certifications. These measures work to safeguard sensitive data and assets.
- Storage space: As your organization grows, you want to ensure the storage options are scalable. Choose a platform that can accommodate your current asset volume and has the capacity to grow.
- Ease of use: A user-friendly interface makes it easier for your team to adopt. Look for easy navigation and intuitive controls that increase your team’s productivity.
- Customization: Search for alternatives that allow for customization, helping you adapt the interface to reflect your brand identity. This improves consistency across assets, ensuring everything is aligned with your brand strategy.
- Collaboration tools: The best platform options feature collaboration tools and workflow management, providing version control and commenting functions to streamline teamwork.
- Analytics and reporting: Consider if you need analytics and reporting functionalities that deliver insights into asset usage, performance metrics, and user behavior.
Wrapping up: Choosing Bynder vs Brandfolder
Choosing an efficient and robust digital asset management platform can make all the difference in your team’s productivity and organization. DAM systems are designed to automate workflows, serving as a centralized hub for managing, organizing, storing, retrieving, and distributing digital assets. While Brandfolder may suit some businesses, it’s essential to evaluate your organization's unique needs to ensure you select the best solution for your company.
Over 4000 organizations worldwide use Bynder as their brand’s digital home for delivering exceptional content experiences. From centralized file storage and secure asset sharing to better brand consistency and project collaboration, we have a tailored solution to fit the needs of each and every customer. Why not see what Bynder can do for you with a free demo?
