In today’s fast-paced digital landscape, retailers must prioritize efficient content operations to maintain a competitive edge and deliver exceptional content experiences. For Bouclair, a leader in furniture and home decor, meeting this challenge meant upgrading its outdated digital asset management (DAM) system to an AI-powered solution without disrupting business continuity.
Bynder’s AI-powered DAM empowers brands like Bouclair to scale efficiently, improve operational performance, and drive growth. Thanks to our ongoing partnership with consulting and systems integration firm Ntara, Bynder delivered an end-to-end solution in just two weeks—transforming Bouclair’s digital operations and enabling the brand to stay ahead in an ever-changing market.
The challenge: A race against time
Bouclair’s ability to create engaging online experiences depends on a sophisticated digital ecosystem, with multiple interconnected systems including inriver PIM and Salesforce Commerce Cloud (SFCC). Managing assets across this intricate martech stack required a solution that could integrate easily without disrupting critical operations. Its previous DAM platform, however, had fallen short and struggled to keep up with the demands of modern content operations—jeopardizing efficiency, scalability, and ultimately, the customer experience.
With an expensive license renewal looming and no time to spare, Bouclair needed more than just a DAM migration. It required a tailored digital solution that aligned with its existing infrastructure, optimized its workflows, and positioned it for future scalability. At the same time, Bouclair couldn’t afford downtime that might disrupt its e-commerce operations or compromise its ability to reach customers.
The solution: AI-powered efficiency, delivered at speed
Bynder’s ability to carry out rapid and efficient implementations made it the perfect solution for Bouclair’s time-sensitive challenge. Collaborating closely with Ntara, a trusted integration partner, Bynder ensured the migration was completed on schedule, without compromising quality or disrupting ongoing operations.
The project kicked off with a thorough discovery phase to align Bynder’s advanced capabilities with Bouclair’s unique requirements. Bynder’s rich ecosystem of pre-built integrations accelerated the process, while Ntara supported metadata updates and asset migration.
This collaborative approach ensured that 85,000 assets were transitioned to the Bynder platform in just 2 weeks and that Bouclair’s e-commerce site maintained uninterrupted syndication. As the migration progressed, bidirectional data flows were implemented, ensuring metadata could flow seamlessly back into Bynder to optimize workflows and enhance asset organization.
“Quick time to value is a core pillar of the Bynder experience,” said Jay Vigeland, Senior Vice President of Partnerships at Bynder. “By partnering with Ntara, we ensured Bouclair not only met its tight deadline but also gained the best possible solution that enabled them to thrive moving forward.”
The result: A future-ready DAM in two weeks
Bynder’s AI-powered DAM delivered impressive results for Bouclair:
- 85,000 assets migrated without downtime or disruption
- Integration with inriver PIM, ensuring real-time asset syndication
- Advanced automation capabilities, setting the stage for future scalability and efficiency
“Bynder’s onboarding team ensured that the necessary solutions were in place from the start, supporting Ntara and enabling us to launch the project on schedule and within budget,” said Patrick Lortie, Senior Director of Information Technology at Bouclair.
Through the combined support of Bynder’s innovative technology and Ntara’s integration expertise, Bouclair achieved rapid DAM migration and optimized content operations to support their evolving business needs and enhance their ability to deliver engaging content experiences.
Unlock the power of Bynder’s AI-powered DAM
Designed for businesses looking to optimize content operations, drive ROI, and grow at scale within a highly competitive digital marketplace, Bynder empowers teams to maximize the value of their content and deliver exceptional content experiences to their audiences.
With trusted partners like Ntara, Bynder is redefining what’s possible in digital asset management. Ready to see how Bynder can transform your content operations?
