Digital asset management (DAM) software has evolved from a solution used to store, organize, manage, and share digital files to the heart of a connected martech to deliver unrivaled content experiences. For your team, it’s now easier to produce higher volumes of tailored, personalized content to a variety of channels faster to drive growth while reducing spend.

 

There are several benefits of digital asset management solutions teams like marketing teams can make use of, from increasing content ROI to automating workflows. Explore the top DAM benefits that allow your organization to enhance content operations and maintain a competitive edge. 

Key takeaways

  • A digital asset management solution serves as a system of record for all digital assets, creating a central library to enhance content organization and management.
  • DAM platforms like Bynder allow teams to increase content ROI through reusing and repurposing existing content.
  • AI-powered DAM platforms simplify content discovery through tools like Face Recognition and Text-in-Image Search.
  • Key benefits of digital asset management include greater control over asset usage, the automation of workflows to increase speed to market, and the ability to deliver targeted content to different groups and channels. 
  • Bynder’s DAM platform allows teams to scale content operations and deliver optimized content at scale across all digital touchpoints.

1. System of record for all digital assets 

A DAM serves as a system of record for your team’s digital assets, including images, videos, audio, presentations, documents, and creative files. DAM platforms create a central library for digital assets that key players can access, including your team members, clients, contractors, and other stakeholders connected to your company. That means less time wasted searching for assets or working on outdated versions of files. Instead, the most up-to-date assets can be easily located, allowing teams to allocate valuable time and resources toward projects that affect your bottom line. 

Bynder’s DAM platform is a centralized hub for a range of digital assets, including: 

  • Images 
  • Photos 
  • Creative files 
  • Video 
  • Audio 
  • Presentations 
  • Documents 
  • Training materials 
  • Guides 

2. Increase content ROI

Another benefit of a digital asset management platform like Bynder is the ability to increase content ROI. In Bynder’s DAM platform, you can access in-depth analytics tools to gain insights into content usage, such as top-performing assets, search behavior data, content reuse metrics, and more. You can use this data to make better decisions about content and increase ROI without compromising brand consistency. 

AI-powered DAM platforms also make it easy to reuse and repurpose content housed within your DAM platform to reduce your reliance on expensive agencies. With Bynder’s Content Workflow, you can produce content faster with generative AI while ensuring projects move with automated workflows. Or, employ Asset Workflow, which allows teams to use effective briefs to cut production time for faster time-to-market. This way, you can get the most out of your images, videos, and copy by finding, updating, and reusing the content you already have to improve ROI on every asset.

Automation features, including bulk image resizing and tagging, allow you to organize content and create taxonomies that work for your organization. Plus, Bynder’s AI-powered DAM platform offers precise, automated detection of duplicate assets across all file types, minimizing outdated or incorrect assets to prevent incorrect usage.

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3. Simplify content management with AI

Bynder AI is your key to a competitive edge over your competition. This DAM benefit simplifies your content creation and content management in a range of fields, including: 

  • Content creation: Bynder’s AI-powered DAM platform scales content creation to help teams write and design on-brand content faster, meeting today’s strong need for digital content. With full control over how and when AI is used, teams can transform, re-write, translate, and localize content while complying with external regulations and policies.
  • Content management: Forget the painstaking process of manually inputting metadata and content tags. Instead, use image and facial recognition to automate tagging and reduce manual labor. Bynder’s Duplicate Manager allows you to maintain the integrity of your DAM with AI identification to remove duplicate files and keep your DAM clutter-free by identifying and flagging duplicate assets to free up storage space and ensure easy access to updated content.
  • Content discovery: Easily locate assets using AI-powered search functions like Face Recognition, Text-in-Image search, Search by Image, Speech-to-Text, and Similarity Search. Natural Language Search (NLS) is another feature that can be used to locate assets using everyday language to find exactly what you’re looking for. Unlike traditional DAMs that rely heavily on metadata for asset discovery, NLS addresses limitations like inconsistent or incomplete tagging by allowing users to search for assets with conversational, everyday phrases and queries to find assets faster.
  • Content governance: DAM platforms like Bynder leverage AI to promote content governance by enforcing brand consistency, quality, and compliance across all content created and distributed. Users can ensure usage rights and expiration dates are monitored, and brand guidelines are followed.

Our industry-leading AI drives real results for businesses across a variety of industries, such as healthcare, consumer brands, industrials, media, and beyond: 

Our AI-powered solutions delivered agency-level results for the world’s largest tea brand in a fraction of the time. 

4. Content governance and compliance

Bynder gives you complete control over asset usage and compliance to improve digital rights management. Use role-based permissions to ensure the right players have access to the right content, along with Bynder’s AI-powered Duplicate Manager to prevent the use of outdated or non-compliant assets. This results in more consistent messaging and branding, along with improved brand compliance for both internal and customer-facing materials. 

AI-powered DAM platforms like Bynder also transform content governance and compliance by ensuring usage rights and expiration dates are closely monitored across online and offline channels. The once time-consuming task of ensuring brand consistency and compliance is now made easy, freeing up time while adhering to brand guidelines and usage rights. For example, Bynder’s AI Search by Image allows users to reverse search locally stored or altered images to find the original files in your DAM to prevent potential legal issues. Or, use this solution to audit content outside of your DAM to ensure it aligns with your messaging and asset usage rights.

5. Automate workflows and increase speed to market

Another advantage of digital asset management with Bynder is its powerful APIs and pre-built integrations. Bynder sits at the heart of your martech ecosystem and easily integrates with your existing martech stack, including your PIM, CMS, and other essential tools. Marketing, sales, and customer service teams no longer need to learn new workflows and processes. Instead, Bynder’s open, composable, and connected platform integrates seamlessly with the systems you already have in place for easy adoption and streamlined processes. 

Our library of 133 and growing pre-built integrations includes prominent martech tools in marketing automation, DXP, CMS, PIM, e-commerce, sales enablement, creative tools, user-generated content, stock libraries, and project management. For your other martech tools, our API and SDKs allow developers to create their own applications, plugins, and integrations to suit their unique needs and increase speed to market. 

6. Deliver targeted content to people in your teams

Bynder’s Content Experiences (CX) for User Community enables your team to drive business growth by creating targeted, on-brand content for your customer base, external stakeholders, and internal team members. This digital asset management benefit makes it easy for functional teams to ensure effective enablement by providing tailored content based on persona-based hubs, such as how-to guides and training materials, to eliminate the need for extensive training. GTM teams can easily build out hubs with custom sales playbooks, partner programs, franchise guides, and product or service launch materials. Then, populate custom landing pages and campaigns in record time using optimized layouts and pre-created content blocks. 

Managers can ensure collaborators are well-versed about every product, campaign, and release while enhancing access governance with customized URLs that are password protected. This Bynder DAM solution also unlocks engaging educational experiences for internal and external stakeholders. This way, you can train teams with targeted training materials to improve productivity and effectiveness.

Not only can CX for User Community increase your team’s efficiency, but more targeted content, combined with consistent messaging, can turn content into on-brand and engaging experiences that drive alignment across GTM and functional teams.

7. Deliver optimized content

Extend the power of your Bynder DAM platform with Content Experiences (CX) for Omnichannel, which enables your team to deliver targeted, optimized content experiences across all digital touchpoints at scale: web, social media, email, and apps. This saves teams valuable time from having to create a large volume of different asset versions for varying channels by automatically transforming assets from the DAM, speeding up time to market. It also allows teams to deliver targeted content in an optimized way to enhance customer engagement.

CX Omnichannel automatically optimizes assets, which enhances conversion rates, SEO rankings, and load speeds with improved customer experiences. In turn, you can now produce on-brand content at scale that grows revenue and conversion rates through multiple channels.

Bynder’s content optimization capabilities don’t stop there. Your team will gain access to granular data on asset usage and performance insights to optimize and refine your top-performing content based on channel and audience. 

8. Transform your content operations

Scale content operations and approvals with Bynder’s AI-powered content collaboration tools. Our suite of AI-powered solutions speeds up the production of images, videos, animations, prints, and editorial content. Plus, take advantage of built-in workflow tools that enable your team to gather feedback, revise, and approve content without ever leaving your DAM: 

  • Bynder Studio and its AI capabilities allow for the easy localization of brand-consistent content by translating text from assets like images, videos, and GIFs within minutes to get content to market faster than your competitors. Studio’s pre-defined brand templates help designers create high-quality content in-house while maintaining brand consistency.
  • Asset Workflow enables teams to brief, proof, and approve digital assets to ensure alignment across all stakeholders. In turn, teams can have peace of mind with elevated accountability and guaranteed clarity on deadlines, deliverables, and responsibilities. With configurable workflows and streamlined approvals, you can get on-brand content ready for publishing fast.
  • Content Workflow features the power of generative AI with AI Assist, which allows you to generate, edit, translate, and refine written drafts effortlessly. Plus, teams can easily collaborate by working together in real time while following a transparent workflow that ensures content stays up-to-date and accurate.

From customizable content templates and standardized briefs to bulk creation of design variations and clear version history, Bynder’s Content Operations enhance the content creation process while ensuring only on-brand content makes it to market.

Discover the benefits of digital asset management

Ready to centralize your digital assets and streamline your team’s countless processes? Meet Bynder. Bynder’s industry-leading DAM platform offers the tools your team needs to generate content that improves ROI, increases conversion, and builds customer loyalty, among countless other DAM benefits. At Bynder, we help 4,000+ of the world’s most iconic brands to conquer content chaos and deliver exceptional content experiences. 

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