Client: Auction Point

Project: Auction Point Branding, Marketing Website and Auction Website

Overview: Auction Point, an online auction start-up for commercial real estate, tapped RBD, Inc. to help brand and launch this new company and product. Working closely with the founders from the initial concept, we help materialize this ground-breaking new venture.

Beginning with helping develop a strategy for positioning of the Auction Point brand, we identified key components of their demographics and business plan. Once this was in place, we then designed the logo and identity system, print marketing materials, print and online advertisements, email marketing and, of course, the the Auction Point site itself, combined with the "auction room" mini-sites, where all the action takes place.

View AuctionPoint.com >